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About the Role
The Senior Marketing Manager is responsible for MoMA's audience acquisition engine, driving measurable growth through paid social, brand partnerships, influencer collaborations, and community building. This role focuses on expanding MoMA's reach, attracting new audiences, and guiding them through the customer journey from initial interest to long-term brand loyalty. By leveraging data-driven insights with culturally relevant partnerships and media strategies, this position ensures efficient investment to grow MoMA's audience.
Responsibilities
- Defines and operationalizes a full-funnel growth strategy to drive audience acquisition, conversion, and continued engagement.
- Champions audience growth initiatives across the institution to drive visitation, admissions revenue, and prime our audience for membership.
- Aligns cross-functional stakeholders around shared growth objectives and priorities.
- Identifies and scales opportunities to improve data capture, audience insights, and personalization capabilities.
- Builds and maintains an audience growth roadmap aligned to institutional goals, incorporating experimentation across audiences, channels, and experiences.
- Continuously tests and evaluates new platforms, channels, and growth tactics to drive innovation and performance.
- Leads end-to-end paid media and partnership strategy across digital and offline channels (Meta, Google/YouTube, OOH, print, influencers, partnerships, and emerging platforms).
- Translates audience growth strategy into channel plans, targeting approaches, and investment priorities.
- Optimizes media and partnership mix to drive both visitation and revenue while supporting long-term brand growth.
- Leads annual and campaign-level planning, including budget allocation, forecasting, and scenario modeling.
- Oversees campaign development from briefing through launch and optimization across the marketing funnel.
- Establishes clear KPIs and leads a performance-driven team culture of continuous optimization, informed by data, insights, and iterative testing.
- Develops and manages test-and-learn roadmaps to improve efficiency, incrementality, and scale.
- Ensures seamless integration between media, creative, and messaging, implementing an internal feedback loop between Marketing and Design.
- Builds and evolves measurement frameworks.
- Translates campaign performance into clear, actionable insights for leadership.
- Partners with internal and external teams to connect media performance to visitation and revenue outcomes.
- Leads day-to-day management of media vendors and platform partners, including briefing, negotiation, and performance evaluation.
- Drives accountability through regular reporting and continuous optimization.
- Identifies and pilots new technologies, platforms, and innovative media opportunities.
- Partners closely with Retail, Design, Content, Membership, and Tourism teams to align campaigns with business goals.
- Ensures strong operational alignment across teams, proactively identifying and resolving roadblocks.
- Contributes to integrated campaign development and audience growth initiatives.
- Manages one full-time employee, fostering professional growth, guiding execution, prioritization, and delivery.
- Leads the day-to-day management of the paid media agency across strategy, campaign planning, operations, reporting, optimization, and performance accountability.
- Develops scalable processes and frameworks to improve campaign velocity, clarity, and effectiveness.
- Elevates standards for briefing, reporting, and execution across paid media.
Requirements
- Bachelor’s degree and five to seven years of experience in paid media strategy and execution across digital and offline channels.
- Proven track record managing multi-channel campaigns with measurable business impact.
- Deep understanding of media planning, buying, optimization, and measurement frameworks.
- Experience managing vendors and external partners with strong negotiation skills.
- Strong analytical mindset with the ability to translate data into strategic recommendations.
- Experience working cross-functionally in complex organizations.
- Ability to connect audience insights, media strategy, and business outcomes.
- Brings structure, clarity, and efficiency to campaign execution.
- Clear, concise, and effective in presenting to senior stakeholders.
Skills
- Paid media strategy
- Paid media execution
- Digital channels
- Offline channels
- Multi-channel campaign management
- Media planning
- Media buying
- Optimization
- Measurement frameworks
- Vendor management
- Partner management
- Negotiation
- Analytical mindset
- Data analysis
- Strategic recommendations
- Cross-functional collaboration
- Audience insights
- Media strategy
- Business outcomes
- Campaign execution
- Stakeholder presentation
Location
- New York City
Work Type
- Full-time
Experience Level
- Senior
- 5-7 years
Education Level
- Bachelor's degree
Salary/Compensations
- $98,000 - $125,000
About the Company
- The Museum of Modern Art (MoMA) is a leading institution dedicated to the collection, presentation, and dissemination of modern and contemporary art.
Equal Opportunity
- MoMA is committed to Equal Employment Opportunity, ensuring employment is based on personal capabilities and qualifications without discrimination. This includes protection based on race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, arrest or conviction record (to the extent permitted by law), credit history, or any other category protected by applicable law, including the New York City Human Rights Law.