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About the Role
Lead product planning and development initiatives to drive growth within the Amazon marketplace by identifying product opportunities and bringing successful products to market.
Responsibilities
- Own Amazon product catalog strategy including SKU rationalization, bundling, and new product roadmap for the channel.
- Partner with Brand and Product Development teams to align product launches with Amazon go-to-market plans.
- Define product positioning, pricing strategy, and competitive differentiation for Amazon listings.
- Manage the end-to-end new product launch process on Amazon including ASIN setup, content development, and launch promotions.
- Analyze product performance data to identify growth opportunities and underperforming SKUs.
- Collaborate with Supply Chain to ensure accurate demand forecasting and timely replenishment for key ASINs.
- Monitor competitor product offerings, pricing, and positioning to inform strategic decisions.
- Work with the Advertising team to align product campaigns with product lifecycle stages.
- Maintain product compliance with Amazon's listing policies and category requirements.
- Track and report on product-level KPIs including conversion rate, BSR, reviews, and revenue contribution.
Requirements
- 5+ years of experience in e-commerce product management, product development, category management, merchandising, or eCommerce.
- Strong understanding of Amazon catalog management, listing optimization, and product launch processes.
- Beauty, cosmetics, personal care, CPG, or consumer products experience preferred.
- Solid understanding of Amazon marketplace trends, consumer behavior, and product lifecycle management.
- Strong analytical and project management skills.
- Excellent cross-functional communication and organizational skills.
- Ability to translate consumer and marketplace insights into commercially viable product opportunities.
- Bilingual in Korean is highly preferred.
Skills
- Amazon product development
- Product planning
- Marketplace insights
- Consumer insights
- Competitive insights
- Product roadmap
- Go-to-market plans
- Product positioning
- Pricing strategy
- Competitive differentiation
- New product launch
- ASIN setup
- Content development
- Launch promotions
- Product performance analysis
- Demand forecasting
- Supply chain collaboration
- Competitor analysis
- Product lifecycle management
- Product compliance
- Amazon listing policies
- KPI tracking
- E-commerce
- Product management
- Category management
- Merchandising
- Amazon catalog management
- Listing optimization
- Amazon marketplace trends
- Consumer behavior
- Analytical skills
- Project management
- Cross-functional communication
- Organizational skills
Experience Level
- 5+ years of experience