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About the Role
We are looking for a creative and data-driven Amazon Content & SEO Manager to elevate the presence of our beauty brands on Amazon through best-in-class product content and search optimization. This role is responsible for ensuring our listings drive discovery, conversion, and brand loyalty through compelling, keyword-rich content.
Responsibilities
- Own and optimize Amazon product listings across all ASINs, including titles, bullet points, descriptions, backend keywords, images, and other content elements.
- Develop and execute Amazon SEO strategies to improve organic search ranking, product discoverability, traffic, and conversion.
- Conduct keyword research using Amazon Brand Analytics and tools such as Helium 10 to identify search and content opportunities.
- Lead the creation and continuous optimization of A+ Content, Brand Store pages, and other enhanced Brand Content.
- Collaborate with the design team to ensure content aligns with brand guidelines and visual identity.
- Monitor and analyze key content and SEO performance metrics, including organic rankings, CTR, conversion rate, and BSR, and translate insights into optimization actions.
- Monitor listing content compliance, and suppression issues, and proactively resolve issues to maintain strong digital shelf performance.
- Support new product launches and key seasonal initiatives with fully optimized listings, while staying current on Amazon algorithms changes, content requirements, and SEO best practices.
Requirements
- 5+ years of experience in Amazon content management and SEO optimization, digital merchandising, or marketplace management.
- Deep understanding of Amazon SEO, keyword research, search ranking, and conversion optimization.
- Strong copywriting skills with the ability to write compelling, keyword-integrated product content.
- Ability to balance brand storytelling with SEO and conversion objectives.
- Hands-on experience creating A+ Content and managing Amazon Brand Stores, with proficiency in keyword research tools such as Helium 10 or MerchantWords.
- Experience in beauty, personal care, or CPG category preferred.
Skills
- Amazon SEO
- Keyword research
- Content optimization
- Copywriting
- A+ Content creation
- Amazon Brand Stores management
- Helium 10
- MerchantWords
- Amazon Brand Analytics
Experience Level
- 5+ years