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About the Role
Lead the strategy, execution, and optimization of all paid media campaigns on Amazon. Drive profitable growth, increase product visibility, and maximize advertising efficiency through data-driven campaign management.
Responsibilities
- Develop and execute full-funnel Amazon advertising strategies aligned with sales, profitability, and product growth objectives.
- Manage and optimize Amazon advertising campaigns across Sponsored Products, Brands, Display, and Amazon DSP.
- Manage advertising budget, campaign structures, bidding, keyword strategy, and audience targeting to achieve revenue, ROAS, and efficiency targets.
- Monitor campaign performance and key metrics and make real-time adjustments to maximize efficiency.
- Conduct keyword research, target audiences, and competitive analysis to identify new growth opportunities.
- Develop and test advertising strategies for new product launches, promotions, seasonal events, and priority products, including new targeting, bidding, and creative approaches.
- Analyze advertising performance using Amazon data and relevant third-party tools and translate insights into clear reporting for leadership.
- Partner with Content & SEO, Product, Sales, Analytics, and Amazon account teams to align paid media with broader business priorities and stay current on Amazon Advertising capabilities and best practices.
Requirements
- 5+ years of experience managing Amazon advertising campaigns, performance marketing, retail media, or eCommerce advertising.
- Hands-on expertise with Amazon Seller Central and/or Vendor Central advertising console.
- Strong knowledge of ROAS, ACOS, TACOS, CPC, CTR, and conversion metrics.
- Experience managing significant advertising budgets and demonstrating measurable business impact.
- Experience with third-party advertising platforms such as Pacvue, Perpetua, Teikametrics, or Skai to manage and optimize campaigns at scale.
- Deep knowledge of Amazon's advertising ecosystem including Brand Analytics and Market Basket Analysis.
- Excellent communication and analytical skills.
- Experience in the beauty or CPG industry preferred.
- Experience with programmatic advertising and Amazon DSP audience strategy.
- Familiarity with Amazon Attribution and off-Amazon traffic driving strategies.
Skills
- Amazon Advertising
- Performance Marketing
- Retail Media
- eCommerce Advertising
- Amazon Seller Central
- Amazon Vendor Central
- ROAS
- ACOS
- TACOS
- CPC
- CTR
- Conversion Metrics
- Pacvue
- Perpetua
- Teikametrics
- Skai
- Brand Analytics
- Market Basket Analysis
- Programmatic Advertising
- Amazon DSP
- Amazon Attribution
Experience Level
- 5+ years of experience
Education Level
- Amazon Advertising certification(s) is a plus