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About the Role

The Marketing Technology Manager is responsible for the administration, optimization, adoption, and ongoing support of the firm’s marketing and business development technology platforms (MarTech stack). This role serves as a key resource for attorneys and business professionals by ensuring the firm’s MarTech stack is effective, user-friendly, and aligned with business needs.

Responsibilities

Administer and support the firm’s MarTech stack.
Manage day-to-day system maintenance, configuration, troubleshooting and testing.
Coordinate upgrades, enhancements, integrations, and vendor-supported improvements.
Monitor platform performance and identify opportunities to improve usability and efficiency.
Maintain system documentation, procedures, and training materials.
Supervise and provide day-to-day direction to a team of marketing technology administrators and data stewards/specialists.
Support administration and optimization of CRM and experience management platforms, including InterAction, Foundation, or similar systems.
Assist with data quality initiatives, data cleanup efforts, and user adoption programs.
Develop standard reports, dashboards, and analytics that support marketing and business development activities.
Collaborate with Business Development and Knowledge Management teams to improve data accuracy, consistency, and accessibility.
Respond to user questions and troubleshoot system-related issues.
Support administration of the firm’s website, CMS, and related digital marketing technologies.
Coordinate website updates, content publishing requests, and new page development with marketing stakeholders.
Monitor website analytics and prepare performance reports.
Support SEO initiatives, accessibility improvements, and user experience enhancements.
Assist with annual website reviews and ongoing digital optimization efforts.
Manage mailing lists, audience segmentation, templates, workflows, and email triggers/automations.
Support execution of client alerts, newsletters, event invitations, webinars, surveys, and other email marketing initiatives as needed.
Develop and maintain recurring reports and dashboards using available analytics and reporting tools.
Analyze technology usage, website performance, and other marketing metrics.
Translate data into actionable recommendations for marketing and business development teams.
Assist leadership with reporting requests and measurement initiatives.
Support data-driven decision making across marketing programs and campaigns.
Participate in implementation of new marketing technology tools and system enhancements.
Assist with requirements gathering, testing, QA, training, and launch activities.
Provide end-user support and guidance for attorneys and business professionals.
Create training materials, knowledge base articles, and quick-reference guides.
Promote adoption of new tools and features through ongoing communication and education.
Support evaluation, testing, and implementation of firm-approved AI-enabled marketing technologies.
Identify opportunities to improve efficiency through automation and technology enhancements.
Stay informed on emerging marketing technology trends and recommend practical applications where appropriate.
Assist with user training and adoption of approved AI tools and capabilities.
Support adherence to firm policies and applicable regulations related to marketing technology, communications, and data management.
Help maintain data integrity and quality across marketing technology platforms.
Follow established processes related to user access, permissions, records retention, and data privacy.
Escalate data quality, compliance, or technology concerns as appropriate.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field.
5+ years of experience supporting marketing technology, CRM, digital marketing, business development technology, or marketing operations.
Experience administering CRM, email marketing, website, or related business development technologies.
Strong project coordination and organizational skills.
Experience managing multiple priorities and deadlines simultaneously.
Excellent analytical, problem-solving, and troubleshooting skills.
Strong written and verbal communication skills.
Ability to work effectively with attorneys, business professionals, vendors, and technical teams.
Law firm or professional services experience.
Experience with InterAction, Foundation, Vuture, Concep/Litera Marketing, Power BI, Tableau, GA4, Sitecore, Drupal, WordPress, or similar platforms.
Experience supporting marketing automation and email marketing platforms.
Familiarity with CRM data management and reporting best practices.
Experience supporting implementation or migration of marketing technology systems.
Exposure to AI-enabled marketing and productivity tools.
Experience managing, supervising, or providing day-to-day direction to a team.
Include a cover letter and resume when applying.

Skills

Marketing Technology
CRM Administration
Digital Marketing
Business Development Technology
Marketing Operations
System Maintenance
Configuration
Troubleshooting
Testing
Upgrades
Enhancements
Integrations
Vendor Management
Platform Performance Monitoring
Usability Improvement
Efficiency Improvement
System Documentation
Procedure Maintenance
Training Material Development
Team Supervision
Data Stewardship
Experience Management Platforms
Data Quality Initiatives
Data Cleanup
User Adoption Programs
Reporting
Dashboards
Analytics
Data Accuracy
Data Consistency
Data Accessibility
Website Administration
CMS Administration
Content Publishing
New Page Development
Website Analytics
Performance Reporting
SEO Initiatives
Accessibility Improvements
User Experience Enhancements
Digital Optimization
Mailing List Management
Audience Segmentation
Email Template Management
Workflow Management
Email Automation
Client Alerts
Newsletters
Event Invitations
Webinars
Surveys
Email Marketing
Recurring Reports
Marketing Metrics Analysis
Actionable Recommendations
Leadership Reporting
Measurement Initiatives
Data-Driven Decision Making
Technology Implementation
System Enhancements
Requirements Gathering
Quality Assurance
Launch Activities
End-User Support
Knowledge Base Article Creation
Quick-Reference Guide Creation
Tool Adoption Promotion
AI-Enabled Marketing Technologies
Automation
Emerging Technologies
Data Management
Data Privacy
Compliance
Project Coordination
Organizational Skills
Priority Management
Deadline Management
Analytical Skills
Problem-Solving Skills
Troubleshooting Skills
Written Communication Skills
Verbal Communication Skills
Interpersonal Skills
Vendor Communication
Technical Team Collaboration
InterAction
Foundation
Vuture
Concep/Litera Marketing
Power BI
Tableau
GA4
Sitecore
Drupal
WordPress
Marketing Automation
CRM Data Management
CRM Reporting Best Practices
System Migration Support
AI Tools
AI Capabilities
Team Management
Supervision

Location

Multiple office locations across the United States
Hybrid
Remote

Work Type

Full-time

Experience Level

5+ years of experience

Education Level

Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field.

Salary/Compensations

State of California: $102,000 - $208,000
State of Colorado: $94,000 - $167,000
State of Connecticut: $81,000 - $205,000
State of Illinois: $92,000 - $179,000
State of Massachusetts: $102,000 - $195,000
State of Maryland: $99,000 - $150,000
State of Maine: $69,000 - $160,000
State of Minnesota: $102,000 - $169,000
Jersey City, NJ: $111,000 - $201,000
State of New York: $95,000 - $205,000
State of Virginia: $66,000 - $193,000
State of Vermont: $101,000 - $193,000
State of Washington: $99,000 - $188,000
Washington, D.C.: $131,000 - $193,000

Benefits

Medical and dental coverage
Life insurance
Short-term and long-term disability insurance
Pre-tax flexible spending account for certain medical and dependent care expenses
Employee assistance program
Paid Time Off
Paid holidays
Participation in a retirement plan program after meeting eligibility requirements

About the Company

Husch Blackwell LLP is a full-service litigation and business law firm with multiple locations across the United States, serving clients with domestic and international operations.
At Husch Blackwell we believe that diverse, equitable and inclusive teams lead to better outcomes.
Husch Blackwell is committed to retaining, recruiting, developing, and promoting talented lawyers and business professionals with diverse backgrounds and experiences.
We foster an engaged, diverse, and inclusive team culture of accountability and purpose that makes our Firm and our communities better.
Our firm is committed to attracting and retaining professionals who value each other and the service we provide by embracing Teamwork, Collaboration, Client Service, and Innovation.

Equal Opportunity

EOE/Minority/Female/Disabled/Vet.