Content Executive (Full-time) at Crimson Academies | AE | Rezi

Content Executive (Full-time) at Crimson Academies

Content Executive (Full-time)

Crimson Academies · AE

Today

Content Executive (Full-time)

Crimson Academies · AE

18 hours ago
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About the Role

Crimson Global Academy (CGA) is seeking a Content Marketer to own content production across campaigns, ebooks, website copy, and blog. This role is crucial for driving organic growth by creating compelling collateral that persuades prospective families, delights the existing community, and generates leads through sales and paid marketing efforts. You will work within the Global Marketing team, collaborating with peers to bring student stories to life and support the company's ambitious growth goals.

Responsibilities

  • Own the content calendar across campaigns, blog, website copy, and video.
  • Take over execution of website copy, ebooks (roughly one per month, plus regular updates), and campaign copywriting.
  • Deliver regular paid and full-funnel marketing campaigns, including landing pages, Meta ad copy, and lead-generation assets.
  • Write persuasive landing page copy, optimized for keywords and conversions.
  • Write and produce persuasive sales collateral that generates leads.
  • Bring student stories to life across editorial and digital channels.
  • Produce thought leadership content, collaborating with teams across CGA for expert input.
  • Work with the Social Media Executive to align written content with social content and tone of voice.
  • Collaborate with the Designer on layout and design needs for content assets.
  • Flag technical or on-page needs to the dev team in support of the GEO/AI search strategy.
  • Contribute ideas for content improvements, new formats, or new series.

Requirements

  • 2-5 years of experience in a Content Marketing role.
  • Experience with HubSpot.
  • Experience with Canva.
  • Video editing experience.
  • Writing experience/portfolio across editorial and digital channels.
  • Comfortable leveraging AI workflows to scale content production.
  • A strong sense of brand and tone of voice, and the discipline to adhere to it.
  • Ability to juggle multiple pieces of content at once; be quick, proactive, and self-starting.
  • Understanding and experience in SEO and GEO (generative engine optimisation).
  • High attention to detail and genuine care about the quality of work.

Skills

  • Content Marketing
  • HubSpot
  • Canva
  • Video Editing
  • Copywriting
  • AI Workflows
  • Brand Management
  • SEO
  • GEO
  • Collaboration

Location

  • Online

Work Type

  • Online
  • Full-time

Experience Level

  • 2-5 years

About the Company

  • Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world.
  • With over 3,000 students joining us from 70+ countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.
  • CGA has big growth goals for the year ahead, and the Global Marketing team is central to driving organic growth across our markets.