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About the Role

We are an applied AI lab building end-to-end software agents, and we're looking for a Director of Enterprise Demand to build the demand engine behind our enterprise growth. You'll own how we create demand across our highest-priority verticals and major strategic accounts, while building repeatable enterprise motions that can scale. This is a hands-on role where you'll build the strategy and execute it, identifying audiences, developing campaigns, launching tests, and analyzing pipeline.

Responsibilities

Build Cognition's Enterprise Demand Strategy
Identify and prioritize verticals, major strategic accounts, account cohorts, use cases, and market opportunities
Build a deep understanding of Cognition's ICP, buying committees, intent signals, pain points, technical environments, buying triggers, and enterprise buying journeys
Develop differentiated GTM motions for priority industries
Partner with Sales leadership to identify a focused set of major accounts for bespoke 1:1 programs
Determine the right motion (vertical campaign, strategic-account program, 1:few cluster, use-case campaign, or broader enterprise demand motion)
Continuously identify new pockets of opportunity
Build Vertical & Major-Account Plays
Build repeatable demand programs for Cognition's highest-priority verticals
Translate customer outcomes, industry dynamics, technical requirements, and buyer pain into vertical-specific campaigns, offers, proof points, and conversion experiences
Own bespoke 1:1 programs for major strategic accounts
Develop account-specific campaign concepts, offers, executive experiences, customer proof, and digital journeys
Build 1:few programs around clusters of similar accounts
Use vertical and account-level insight to identify the right mix of personalization and scalability
Turn successful vertical and major-account motions into playbooks
Build and Run Enterprise Campaigns
Own a continuous portfolio of campaigns targeted at Cognition's highest-value enterprise audiences
Develop the campaign hypothesis
Create integrated campaign plans across paid, web, content, field, direct outreach, customer proof, and other relevant channels
Run campaigns across 1:1, 1:few, and 1:many account strategies
Build campaigns around verticals, use cases, buyer pain points, competitive opportunities, customer outcomes, and strategic market moments
Build repeatable campaign frameworks
Move quickly from idea → campaign → pipeline → learning
Turn Customer Proof Into Demand
Work closely with Product Marketing, Sales, Account teams, and customer-facing teams to understand where Cognition is creating meaningful business outcomes
Turn those outcomes into campaign ideas, account plays, proof points, vertical narratives, and enterprise stories
Identify opportunities to replicate customer success across similar accounts, industries, and use cases
Ensure customer proof is embedded wherever it can materially improve demand creation and conversion
Build feedback loops that continuously turn customer adoption and outcomes into new demand motions
Use major customer wins to open adjacent accounts
Orchestrate the Demand Engine
Act as the campaign owner across Cognition's priority enterprise motions
Partner with Product Marketing to develop industry narratives, customer proof, competitive positioning, and account-specific messaging
Partner with Paid Growth to determine distribution and scaling
Partner with Web & CRO to build vertical-specific, campaign-specific, and account-specific digital experiences
Partner with Field Marketing and Events on executive programs, dinners, workshops, and experiences
Partner with Sales to align on target accounts, account strategy, buying signals, outreach, and follow-up
Partner with RevOps to ensure campaigns are measurable
Keep cross-functional teams focused on the same target, campaign hypothesis, and business outcome
Build a High-Velocity Testing Program
Continuously test new enterprise audiences, verticals, account segments, messages, offers, channels, and campaign formats
Build clear hypotheses and success criteria for each motion
Test different approaches to vertical marketing, major-account engagement, personalization, and orchestration
Scale campaigns that create meaningful pipeline and stop those that don't
Identify which combinations of account, message, offer, and channel consistently produce the strongest opportunities
Build institutional knowledge around how Cognition wins enterprise demand
Build Repeatable Enterprise Plays
Turn successful campaigns into repeatable GTM playbooks
Develop motions around specific industries, major-account archetypes, use cases, buyer problems, competitive opportunities, and account segments
Document what works without turning the organization into a process-heavy machine
Make it increasingly easy for Cognition to enter a new segment, vertical, or account cluster and rapidly understand how to create pipeline there
Build scalable frameworks for moving from a single successful account or customer outcome to broader market penetration
Optimize for Enterprise Pipeline
Measure success based on qualified enterprise pipeline and revenue impact
Track performance by campaign, vertical, account, segment, audience, offer, and channel
Use account-level engagement and pipeline data to continuously refine targeting and campaign strategy
Understand which verticals and account cohorts are generating the strongest business outcomes
Help determine where Cognition should invest its next dollar, next campaign, and next strategic motion
Work AI-Natively
Use AI aggressively for market research, account research, segmentation, campaign development, personalization, analysis, and execution
Build workflows that allow enterprise campaigns to operate with exceptional speed and leverage
Use AI to accelerate major-account research, buying committee analysis, vertical insight, and campaign development
Continuously look for ways AI can fundamentally improve how account-based and enterprise demand generation is done

Requirements

7+ years of experience in enterprise B2B demand generation, ABM, integrated campaigns, growth marketing, or GTM
A track record of building campaigns that generated meaningful enterprise pipeline
Experience developing and executing vertical-specific GTM programs
Experience building 1:1 programs for major strategic accounts, as well as 1:few and 1:many motions
Deep understanding of complex B2B buying committees and enterprise sales cycles
Strong campaign instincts: you know how to connect an audience, insight, message, offer, and distribution plan
Strong analytical ability and comfort measuring performance at the account, vertical, and pipeline level
Comfortable owning both strategy and execution
Experience partnering closely with Sales, Product Marketing, RevOps, Paid, Field Marketing, and Web teams
Strong understanding of how customer outcomes and proof can be turned into new demand
A strong operator: you've built things from zero, scaled what worked, and killed what didn't
Able to translate complex technical products into enterprise business outcomes
Excited about AI and interested in using it to fundamentally change enterprise demand generation
You're a builder who looks at the market and asks: Where can we win, which accounts matter most, and what campaign will make that happen?
You can identify a vertical opportunity, build a repeatable campaign around it, and scale it across the market
You can also take a single major strategic account, understand its priorities and buying committee, and build a thoughtful 1:1 program designed to create real engagement and opportunity
You understand accounts and enterprise buying committees, but you don't confuse personalization with strategy
You can orchestrate multiple teams around a campaign, launch quickly, look at the pipeline data, and decide what to do next
Your goal is to create enterprise pipeline

Skills

Enterprise Demand Generation
ABM
Integrated Campaigns
Growth Marketing
GTM Strategy
Vertical-Specific GTM Programs
1:1, 1:few, and 1:many Demand Programs
B2B Buying Committees
Enterprise Sales Cycles
Campaign Strategy and Execution
Analytical Skills
Pipeline Measurement
Cross-functional Collaboration
Customer Outcome Translation
AI for Demand Generation

Location

Remote

Work Type

Full-time

Experience Level

Director
7+ years

About the Company

We are an applied AI lab building end-to-end software agents.
We're the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense, with founding team members from world-class competitive programming, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step—our hardest challenges still lie ahead.
If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.