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About the Role
The Senior Manager of Collaborations & Partnerships is a strategic leader and brand steward responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in collaboration and cultural product spaces. This role drives the end-to-end vision, development, and execution of all brand collaborations, strategic partnerships, and GapStudio.
Responsibilities
- Lead the strategic development and execution of Gap’s collaboration, strategic partnerships and GapStudio marketing campaigns, ensuring alignment with long-term brand vision and business goals.
- Serve as the primary marketing lead for all collaborations and strategic partnerships, partnering closely with Creative, cross-functional Channel teams, Licensing, Merchandising and Design.
- Translate brand narratives and collaboration objectives into compelling, insight-driven marketing briefs and omni-channel content strategies.
- Oversee the end-to-end content development process for collaborations, ensuring creative excellence, message clarity, and consistency across all platforms.
- Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform Go-To-Market planning and optimization of the co-brand experience.
- Drive the creation of comprehensive communication plans that reflect audience segmentation, media strategy, and cultural relevance.
- Collaborate with channel leads to align on content needs, timing, and performance goals, ensuring that all tiered seasonal stories are executed with precision and relevance.
- Lead cross-functional retrospectives and performance reviews to extract insights, identify opportunities, and refine future strategies.
- Own and evolve key tools and frameworks (e.g., Airtable, Miro, Go-To-Market) to support strategic planning, execution, and storytelling.
- Act as a thought partner to marketing leadership, contributing to brand strategy and collaboration strategies.
- Independently manage campaign budgets, including allocation, optimization, and reporting, ensuring alignment with business priorities.
- Regularly engage and negotiate with VP+ internal stakeholders to align on strategic priorities, secure buy-in, and influence cross-functional decision-making.
Requirements
- A seasoned brand marketer with a proven track record of leading integrated campaigns and cross-functional teams.
- Deeply passionate about fashion, brand collaborations, product and brand storytelling, and cultural relevance.
- Expert in managing creative and marketing development end to end, from briefing, to concepting to final delivery, across internal teams and external agencies.
- Highly organized, detail-oriented, and comfortable managing multiple projects.
- Comfortable with working out-of-standard-office hours where needed, with ability to travel when required.
- A strategic thinker who can connect the dots between data, insights, and creative execution.
- Adept at influencing across functions and levels, including VP+ stakeholders, with strong communication and leadership skills.
- Experienced in managing budgets and making independent decisions that drive business impact.
Experience Level
- Senior Manager