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About the Role
As the Category Manager for Canada markets, you will be a critical part of the Commercial Strategy and Execution team, responsible for translating brand and innovation strategies into compelling selling stories that drive growth for customers and Post Consumer Brands (PCB). This role serves as the strategic link between Marketing, Sales, Revenue Growth Management, and Insights to deliver category leadership, profitable growth, and competitive advantage across key customers and channels in Canada.
Responsibilities
- Develop customer and channel-specific category growth strategies that align with Core Brands and PCB business objectives.
- Lead category assortment, distribution, pricing, and pack-size architecture recommendations to optimize category performance.
- Identify growth opportunities, whitespace, and competitive risks through data-driven analysis.
- Own the continuous evolution of category assortment strategy, translating innovation launches, distribution gaps, and core-item opportunities into sales and volume quantified recommendations that drive sustained category growth across the customer base.
- Translate syndicated, shopper, and customer data into actionable business recommendations.
- Monitor category, customer, and competitive performance, identifying drivers of growth and performance gaps.
- Deliver & Develop data analytical reporting dashboards, forecasts, and business reviews that support strategic decision-making and performance management.
- Manage syndicated data partnerships (NielsenIQ, Circana/IRI, Numerator, and retailer platforms) to ensure the organization has best-in-class market and shopper intelligence.
- Partner with Sales, Marketing, and Revenue Growth Management teams to develop profitable growth strategies.
- Evaluate pricing, promotion, and portfolio opportunities to maximize revenue, margin, and market share.
- Support annual business planning for Sales Release, customer Trade Joint Business Planning (JBP), and commercial forecasting processes.
- Develop customer-specific selling stories and category recommendations grounded in market, shopper, and customer insights.
- Lead category reviews, business presentations, and strategic customer engagements.
- Serve as the internal category expert, influencing decisions across commercial and leadership teams.
- Partner with Marketing and Insights teams to identify innovation opportunities and commercialization strategies.
- Incorporate shopper, consumer, and market insights to ensure customer plans address evolving consumer needs and behaviors.
- Assess the category impact of innovation and facilitate customer sell-in strategies.
- Build strong cross-functional partnerships across Sales, Marketing, Insights, Finance, and Revenue Growth Management.
- Lead external analytics and data-provider partnerships to continuously improve business intelligence and category capabilities.
- Champion best practices, continuous improvement, and analytical excellence within the organization.
Requirements
- Bachelor’s Degree in Commerce, Business Administration, Marketing or related field; Masters preferred
- Minimum 3 to 5 + years of experience in Category Management, Category Development, Consumer & Shopper Insights, Data Analytics & Insights experience, Trade Marketing or Sales roles, preferably in the consumer-packaged goods/food industry
- Proven experience in category development, category management, key accounts and market insights analysis and delivering growth through category leadership
- Demonstrated success leveraging data and insights to influence customer and business decisions
- Strong understanding of category management principles, DSMP fundamentals, shopper behavior and customer planning
- Exceptional strategic thinking, communication, storytelling and cross-functional leadership skills
- Advanced proficiency with syndicated data, customer analytics and business planning tools
- Advanced-level MS Excel including complex modeling, pivot tables and macros/VBA and PowerPoint for executive-level storytelling and presentations
- Familiarity with AI-enabled productivity tools (i.e. MS Copilot) to accelerate data analysis, reporting and content development
- Strong business acumen, general management & P&L experience
- Creative problem solver – finds innovative ways around resource constraints
- Ability to develop and deliver a strategic plan, measuring and monitoring results, and make recommendations to achieve growth targets
- Strong track record of leadership across cross-functional teams
- Excellent interpersonal communication skills, including great listening skills
- Strong leadership/coordination ability in a matrixed environment
- Highly motivated self-starter
- Excellent skills in the areas of time management and organization
- Entrepreneurial ownership — approaches the category as a mini-business, driving results with accountability and initiative.
- Cross-functional influence — builds trust and alignment across Sales, Marketing, Finance, and Supply Chain without formal authority.
- Adaptability under pressure — thrives in a fast-changing retail environment, adjusting quickly to new data, competitive shifts, and retailer demands.
- Continuous learner — stays ahead of evolving tools, AI capabilities, and market practices to keep category strategy competitive.
- Strong business acumen — balances analytical rigor with commercial judgment to make sound, growth-oriented decisions.
- Collaborative and relationship-driven — genuinely invested in the success of both internal partners and external customers.
Skills
- Category Management
- Category Development
- Consumer & Shopper Insights
- Data Analytics & Insights
- Trade Marketing
- Sales
- Syndicated Data Analysis
- Customer Analytics
- Business Planning Tools
- MS Excel (complex modeling, pivot tables, macros/VBA)
- MS PowerPoint
- AI-enabled productivity tools (e.g., MS Copilot)
- Strategic Thinking
- Communication
- Storytelling
- Cross-functional Leadership
- Business Acumen
- General Management
- P&L Management
- Problem Solving
- Time Management
- Organization
- Interpersonal Communication
- Listening Skills
- Leadership
- Coordination
- Adaptability
- Collaboration
Location
- Toronto, Ontario
Work Type
- Hybrid
Experience Level
- 3 to 5+ years
Education Level
- Bachelor’s Degree in Commerce, Business Administration, Marketing or related field
- Masters preferred
Salary/Compensations
- $80,714 - $119,456 per year
About the Company
- Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget.
- The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food.
- Post also provides private label solutions to customers in pet food, cereal, nut butters and granola.
- As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all.
- For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn or Facebook for the latest news.