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About the Role

This role sits at the intersection of web, marketing, and execution. You’ll act as a hands-on partner to the client, supporting go-to-market launches by translating strategy into high-quality web experiences and deliverables. Operating within defined scopes to move work forward, you will conduct research, shape web recommendations, and translate marketing and product needs into clear briefs and actionable web workstreams. You’ll ensure that web is effectively positioned within the broader marketing funnel, from acquisition through engagement. You play a critical role in helping the client make informed decisions about how web supports launches, from structure and content to performance and measurement, while keeping work organized, prioritized, and moving.

Responsibilities

Translate marketing initiatives into effective web experiences, including landing pages, campaign pages, and other digital experiences
Develop clear briefs and requirements that translate marketing, product, audience, and brand needs into actionable web work
Partner across design, content, development, and other stakeholders to move work from brief through execution
Support decisions around site structure, content types, and user journeys, including landing page strategy, SEO considerations, and content formats
Ensure web experiences align with broader campaign and product launch goals
Support product and campaign launches through targeted tasks, including research, audits, recommendations, planning, and execution
Conduct analysis on customer journeys, the competitive landscape, and SEO opportunities
Understand how audience, product, brand, and campaign priorities come together across the web experience
Contribute to shaping how web fits into the full marketing funnel
Manage day-to-day workflow, balancing multiple incoming requests with varying levels of urgency
Triage and prioritize work effectively, making informed tradeoffs when needed
Maintain organization across tasks, timelines, dependencies, and deliverables
Communicate progress clearly and proactively
Translate ambiguous requests into clear requirements, next steps, and executable workstreams
Use data to validate decisions and inform recommendations
Analyze site performance metrics, including engagement, conversion, and traffic behavior
Contribute to reporting and dashboards to track performance and impact
Partner closely with the client, maintaining strong alignment and communication
Check in proactively on direction and approach rather than working in isolation
Translate between teams with different priorities, inputs, and areas of expertise
Navigate different personalities and working styles with strong emotional intelligence
Read the room and adapt communication and execution style accordingly
Provide cross-functional partners with the context and direction needed to move work forward effectively

Requirements

4–7 years of experience in web marketing, digital marketing, or closely related roles, such as web strategy, web marketing management, digital experience, or marketing operations ideally in a management consulting setting
Experience developing briefs, requirements, and project plans for web initiatives
Experience supporting marketing or product launches and contributing to web strategy and execution, without necessarily owning full programs end-to-end
Strong understanding of how web fits into the full marketing funnel, including acquisition, engagement, and conversion, with knowledge of: Landing page strategy, SEO fundamentals, Content structure and user journeys
Experience using data to inform decisions, including familiarity with web analytics, dashboards, and performance metrics such as traffic, engagement, and conversion behavior
Demonstrated ability to manage and prioritize multiple workstreams, especially in environments with shifting or ambiguous priorities
Experience working cross-functionally with marketing, product, creative, design, development, or related teams
Ability to translate inputs from multiple stakeholders into clear, actionable web requirements and workstreams
Ability to operate with autonomy within a defined scope while proactively aligning with stakeholders
Bachelor's degree
Familiarity with SEO basics and how they integrate into web content workflows
Consumer hardware, e-commerce, or devices web marketing background
Experience with project management tools
Content strategy experience, including educational guides, product exploration, or editorial calendars
Agency coordination experience
Applicants must be legally authorized to work in the United States at the time of application and throughout their employment.
This position is not eligible for employment visa sponsorship now or in the future.

Skills

Web marketing
Digital marketing
Web strategy
Web marketing management
Digital experience
Marketing operations
Web analytics
SEO fundamentals
Content structure
User journeys
Project management

Location

SF Bay Area
NYC
Los Angeles

Work Type

Hybrid
Onsite

Experience Level

4-7 years

Education Level

Bachelor's degree

Salary/Compensations

$130,600–$135,700

Benefits

Medical, dental, and vision
Company-paid life and AD&D
Voluntary supplemental insurance and EAP
401(k) with company match and immediate vesting
HSA and FSA options
College savings and student loan repayment programs
Paid parental leave
Generous PTO
Nine company holidays
One floating holiday
Cell phone stipend
Well-being and professional development programs

About the Company

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.
Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.
As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.
It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.

Equal Opportunity

At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.
Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.