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About the Role
Haystack News is seeking a Growth Analytics & Operations Lead to own the measurement of paid growth and the strategic allocation of the growth budget. This role involves close collaboration with Growth Marketing, Business Development, Data, and Engineering teams, focusing on attribution, LTV/payback models, incrementality testing, budget pacing, and dashboard management. The position requires a proactive approach to identifying issues, making data-driven decisions on budget allocation, and ensuring tracking integrity.
Responsibilities
- Own paid growth measurement, including MMP, SKAdNetwork, deep link tracking, and CTV placement measurement across platforms like Roku, Fire TV, Vizio, and Samsung.
- Design and automate reporting systems and dashboards for revenue, partnerships, and marketing campaigns using Snowflake and third-party tools.
- Build LTV, CAC, and payback models by platform and device with early indicators for action.
- Design and execute incrementality tests (holdout, geo, pre/post) to accurately assess campaign and placement impact on viewing and subscriptions.
- Build and monitor A/B tests and experimentation frameworks with Product and Data teams, applying statistical rigor.
- Identify and communicate actionable insights to drive user growth, partner success, and marketing ROI.
- Manage budget operations, including pacing, forecasting, and reconciliation across various advertising platforms.
- Perform financial modeling and deal analysis to predict efficacy and ROI for new opportunities.
- Implement checks to ensure pipeline integrity and accurate CAC calculation.
- Utilize AI tools daily for query writing, automation, and report generation.
Requirements
- Bachelor’s degree in a quantitative or analytical field (e.g., Mathematics, Economics, Statistics, Engineering).
- 4 to 7 years in growth or marketing analytics, marketing operations, or media buy operations.
- At least 2 years within a paid acquisition team at a consumer app, streaming, media, or gaming company.
- Proficiency in SQL and experience with Snowflake or similar data warehousing solutions.
- Experience building analytics and automated dashboards (Looker, Mode, Tableau, or equivalent).
- Experience owning or running an MMP or attribution setup (AppsFlyer, Adjust, Branch, or similar).
- Understanding of SKAdNetwork, lookback windows, and deep linking.
- Experience running incrementality or holdout tests.
- Ability to design and interpret controlled tests and evaluate statistical significance.
- Strong understanding of unit economics, growth levers, and ROI.
- Experience building or maintaining an LTV or payback model used for spend decisions.
- Proactive and hands-on approach to implementation and problem-solving.
- Demonstrated daily use of current AI tools for query writing, automation, and reporting.
Skills
- SQL
- Snowflake
- Looker
- Mode
- Tableau
- AppsFlyer
- Adjust
- Branch
- SKAdNetwork
- Deep linking
- Incrementality testing
- Holdout testing
- A/B testing
- Statistical analysis
- Unit economics
- Growth levers
- ROI analysis
- Financial modeling
- AI tooling
- Python (plus)
- R (plus)
- Connected TV advertising (bonus)
- Mobile gaming user acquisition (bonus)
- Ad-supported streaming (bonus)
Location
- San Francisco, CA (Hybrid)
- Fort Lauderdale, FL (Hybrid)
Work Type
- Full-time
- Hybrid
Experience Level
- 4 to 7 years
Education Level
- Bachelor's degree in a quantitative or analytical field
Benefits
- Competitive compensation and benefits
About the Company
- Haystack News is a fast-growing, mission-driven startup focused on empowering independent thinkers with personalized news.
- We are the leading free news streaming platform, connecting millions of users to hundreds of publishers across mobile, web, and connected TVs.
- We are building a Premium subscription business on top of our free product and leverage AI tooling.
- We operate in a high-ownership, low-ego, no-politics environment where results matter more than hierarchy.
- We offer direct collaboration with founders and senior leaders, focusing on impact without bureaucracy.
- Our work combines media, technology, and public trust, offering meaningful challenges.
- We are a team that values initiative and invests in developing future leaders.