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About the Role

We are seeking a Marketing Operations Manager to establish the operational foundation for our marketing team's growth. This hands-on role involves building systems, workflows, processes, data infrastructure, and AI-powered solutions. You will manage the marketing operations infrastructure across marketing automation, CRM, analytics, lifecycle, and campaign processes, while guiding the transition to an AI-native marketing organization. The focus is on making marketing execution more scalable and repeatable by building standards, templates, and AI-enabled processes for efficient campaign execution.

Responsibilities

Build and optimize marketing operations, data, and measurement infrastructure.
Own the day-to-day administration, configuration, optimization, and troubleshooting of marketing automation infrastructure, including HubSpot and its integrations with Salesforce and other marketing technologies.
Identify gaps in the MarTech stack and contribute to the evaluation and implementation of new technologies.
Maintain high standards for marketing data quality, including database health, segmentation, enrichment, deduplication, campaign data, consent and preference management, and data governance.
Troubleshoot tracking and reporting issues and collaborate cross-functionally to resolve data or systems problems.
Support bespoke reporting and analysis, utilizing tools like Claude for efficient business question answering.
Own lifecycle, scoring, and lead management processes.
Build, maintain, and optimize lifecycle stages, lead scoring models, routing, Sales handoffs, SLAs, recycling, and related processes.
Partner with Revenue Operations to ensure effective integration of Marketing and Sales systems and processes.
Ensure infrastructure evolves with changes in the go-to-market strategy.
Build AI-native marketing operations for scalable campaign execution.
Develop and maintain standards and automations for efficient and consistent campaign execution across platforms like HubSpot and Salesforce.
Document repeatable marketing processes and translate them into AI-enabled workflows, skills, and agents.
Partner with marketing teams to identify opportunities for AI and automation.
Experiment with emerging AI capabilities to improve Marketing's speed, quality, and scale.

Requirements

5–8 years of experience in B2B SaaS Marketing Operations, Revenue Operations, Marketing Technology, or a related discipline.
Experience in healthtech or another complex B2B environment.
Deep hands-on experience with marketing automation platforms; HubSpot experience strongly preferred.
Strong Salesforce acumen and understanding of Marketing and Sales systems, data, and process connections.
Experience with lifecycle management, scoring, routing, campaign tracking, automation, sales hand-offs, and marketing data.
Hands-on experience with Claude and/or other AI tools to build agents, skills, workflows, and automations.
Comfort with developer concepts (Git/GitHub, repositories, basic front-end or web-forms work) is strongly preferred.
Strong systems thinking with the ability to translate business needs into scalable technical solutions.
Strong project management and cross-functional communication skills.
A self-directed builder comfortable troubleshooting complex systems, working through ambiguity, and collaborating across Marketing, Sales, and Revenue Operations.

Skills

HubSpot
Salesforce
Marketing Automation
CRM
Analytics
Lifecycle Management
Lead Scoring
Campaign Execution
Data Quality
Data Governance
AI Tools
Claude
Git
GitHub
Project Management
Cross-functional Communication
Systems Thinking

Location

Santa Barbara, CA
Seattle, WA
Kansas City, KS/MO

Work Type

In-person

Experience Level

5-8 years

Salary/Compensations

$120,000 - $160,000 a year

Benefits

Full health benefits (medical, dental, and vision)
Flexible spending accounts
Company paid life insurance
Company paid short-term & long-term disability
Company equity
Voluntary benefits
401(k)
Manager development resources
Employee development funds
Company holidays
Winter & Summer break
Flexible time off
Employee Resource Groups (ERGs)

About the Company

Artera's mission is to make healthcare #1 in customer service.
Artera strengthens how healthcare providers communicate and care for patients, bringing over a decade of healthcare experience to address urgent workflows and build custom solutions.
Trusted by over 1,000 specialties, FQHCs, health systems, and federal agencies, Artera enhances patient relationships across all interactions.
Artera has received numerous awards for its innovative technology, business growth, and culture, including Inc. 5000 Fastest Growing Private Companies, Deloitte Technology Fast 500, Built In Best Companies to Work For, Forbes' America’s Best Startup Employers, Newsweek’s World’s Best Digital Health Companies, and Business Insider’s 44 Startups to Bet your Career on in 2024.

Equal Opportunity

Artera is an Equal Opportunity Employer committed to fair and equitable hiring practices.
All hiring decisions are based on strategic business needs, job requirements, and individual qualifications.
Candidates are considered without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetics, protected veteran status, or any other protected status.
Artera is committed to providing a work environment free of discrimination and harassment.
Artera provides reasonable accommodations for applicants and employees in compliance with state and federal laws.