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About the Role
As an Analyst I on the Customer Economics team, you’ll help shape the future of customer insights and marketing optimization by building models that forecast behavior and drive smarter decision-making. The Customer Economics team sits within the Marketing Analytics organization, powering acquisition-cost models and valuation frameworks that underpin how DraftKings invests in growth. You’ll dive into data to uncover patterns, steer revenue-driving strategies, and help cross-functional teams bring our models to life. From optimizing promotional impact to guiding retention strategies, you’ll play a pivotal role in making our customer experience more intelligent, predictive, and durable.
Responsibilities
- Build and deploy predictive models that forecast customer behavior and drive revenue outcomes.
- Translate complex model outputs into scalable solutions that teams across DraftKings can activate.
- Lead deep-dive analyses and cross-functional partnerships with Marketing, Finance, etc. to turn insights into action across the business.
- Use data and industry insights to uncover growth opportunities and elevate our modeling strategy.
- Create automated tools, analyses, and dashboards that measure and communicate customer performance.
- Analyze customer retention and gameplay trends to inform marketing investments and vertical strategies.
- Partner with Data Science and Data Engineering to apply best-in-class practices using tools like Databricks, Airflow, and Bitbucket.
Requirements
- Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Business Analytics, Computer Science, Engineering, or another relevant discipline.
- At least 1 year of experience in business analytics or data science.
- Exposure to data science principles, including machine learning, regression techniques, and model evaluation.
- Ability to leverage AI tools to turn our data into actionable recommendations with repeatable frameworks.
- Practical experience with SQL/Snowflake and dashboarding tools.
- May be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.
Skills
- Databricks
- Airflow
- Bitbucket
- SQL
- Snowflake
- Dashboarding tools
- Python
- R
- Marketing concepts
- Measurement frameworks
Work Type
- Full-time
Experience Level
- Analyst I
- At least 1 year of experience
Education Level
- Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Business Analytics, Computer Science, Engineering, or another relevant discipline.
Salary/Compensations
- 65,300.00 USD - 81,600.00 USD
Benefits
- Bonus
- Equity
About the Company
- DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston.
- As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.