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About the Role

Northland Power is seeking a Digital & Social Media Specialist to execute the company's digital communications strategy and enhance its global presence. This role involves managing the corporate website and social media channels, creating engaging content, running digital campaigns, and optimizing performance through analytics.

Responsibilities

Own the day-to-day management of Northland Power’s corporate website, ensuring content is current, accurate, accessible and aligned with business priorities, brand standards and SEO best practices.
Manage and execute Northland’s global social media strategy across priority channels, driving audience growth, engagement and brand awareness.
Develop and maintain an integrated digital content calendar that supports corporate priorities, campaigns, project milestones, executive thought leadership and key business initiatives.
Support the development and delivery of digital campaigns that enhance Northland’s reputation, employer brand and stakeholder engagement.
Create, write, edit and publish compelling digital content across Northland’s website and social media channels, including written content, graphics, videos and other multimedia assets.
Lead community management across social media channels by monitoring conversations, engaging with audiences, responding to inquiries where appropriate and escalating issues when required.
Plan, execute and optimize paid social media, paid search and digital advertising campaigns to support corporate objectives and maximize campaign performance.
Monitor, analyze and report on website, social media and digital campaign performance using analytics and reporting tools, providing insights and recommendations to improve effectiveness.
Develop regular performance reporting, including channel metrics, campaign results and recommendations for continuous improvement.
Partner with Corporate Affairs and internal business teams to identify content opportunities and translate complex business priorities into compelling digital stories.
Manage relationships with external agencies, creative partners, photographers, videographers and other vendors to deliver high-quality digital content.
Stay current on emerging digital trends, platforms, tools and best practices, recommending opportunities to strengthen Northland’s digital presence.
Ensure all digital content aligns with Northland’s brand guidelines, corporate messaging and accessibility standards.

Requirements

Bachelor’s degree in Communications, Marketing, Digital Media, Public Relations or a related discipline.
3–5+ years of experience managing corporate digital communications and social media channels.
Demonstrated experience developing and executing digital and social media strategies for a global organization.
Advanced experience working with WordPress or similar enterprise content management systems.
Experience using social media management, listening and analytics tools to monitor performance and generate insights.
Experience planning, executing and optimizing paid social media, paid search and digital advertising campaigns.
Strong understanding of SEO, website optimization and digital accessibility best practices.
Exceptional writing, editing and storytelling skills, with the ability to create engaging content for multiple digital platforms.
Experience developing and managing editorial and content calendars.
Strong understanding of digital analytics and the ability to use data to inform content and channel strategies.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Experience managing external agencies, vendors or creative partners is considered an asset.
Previous experience managing digital and social media for a global company is considered an asset.
Previous experience in the energy sector or large infrastructure projects is considered an asset.

Skills

WordPress
Social media management
Social media listening
Social media analytics
Paid social media
Paid search
Digital advertising
SEO
Website optimization
Digital accessibility
Content creation
Content editing
Storytelling
Editorial calendar management
Content calendar management
Digital analytics
Project management

Location

Toronto headquarters

Work Type

Hybrid

Experience Level

3-5+ years

Education Level

Bachelor's degree in Communications, Marketing, Digital Media, Public Relations or a related discipline

Salary/Compensations

$80,000 - $85,000

Benefits

RRSP matching scheme of 8%
Extended health, dental and vision benefits for yourself and your immediate family from day one
Paid parental leave
Accident and Life Insurance
Disability benefits
Global Wellness Program
Employee Assistance Program
Access to mental health resources
Birthday off
Three additional floating days off annually

About the Company

Northland is an enabler of change, transforming the energy sector into the foundation for a sustainable future.
Early movers in the energy industry, adopting new initiatives to pave the way for communities towards a carbon-neutral landscape.
Developers, owners and operators at the forefront of the energy transition, uniquely positioned to leave a lasting impact.
Global leader with business across Canada, the United States, Latin America, Europe and Asia.
Powered by people with an entrepreneurial mindset.

Equal Opportunity

Northland Power is an equal opportunity employer and we are committed to creating a fair, inclusive and accessible environment.
We work to ensure our application process is accessible to all candidates.
If you require special assistance or accommodation during the hiring process, please notify a member of the HR Department.