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About the Role

This role is responsible for the end-to-end management of direct mail campaigns, ensuring on-time, on-budget, and compliant execution while driving cost efficiency, performance optimization, and continuous process improvement. This role partners closely with creative, strategy, legal/compliance, analytics, and production vendors to deliver high-quality acquisition and retention campaigns across business lines.

Responsibilities

Develop and manage comprehensive direct mail campaign plans, including advising creative strategy managers on optimal formats, production schedules and timelines, production matrices and mail plans, lettershop instructions and production requirements, campaign and package specifications, internal approvals and compliance reviews, and cost estimates, budget management, invoicing, and reconciliation.
Understand mail strategies, testing approaches, offers, and channel coordination.
Coordinate mail drops with other marketing channels to ensure integrated execution.
Negotiate required and discretionary changes with Legal, Compliance, and internal partners.
Review and approve all audits, proofs, and production samples for campaign components.
Establish and maintain quality control standards and checkpoints throughout production.
Ensure campaigns adhere to regulatory, brand, and operational requirements.
Influence and optimize package design decisions to balance cost, timing, performance, and production efficiency.
Present cost-effective package and production alternatives to Creative and Strategy teams.
Negotiate pricing and production terms with vendors.
Identify opportunities for shared components, gang printing, and cross-business-line efficiencies.
Understand cost per piece (CPP) and its impact on cost per acquisition (CPA).
Track, report, and communicate cost savings and operational efficiencies.
Initiate requests for bids and quotes; evaluate vendor responses.
Manage invoicing, cost tracking, reconciliations, and final billing.
Establish, monitor, and manage vendor performance against SLAs.
Resolve production issues and hold vendors accountable for quality, cost, and delivery.
Leverage scale across business lines and acquisition volume to negotiate favorable pricing.
Plan and optimize future campaigns while executing active campaigns simultaneously.
Proactively research and evaluate new production technologies and methods.
Drive continuous improvements in campaign performance, cost, and operational processes.
Identify process gaps and escalate risks or issues as appropriate.
Share best practices and learnings with peers and cross-functional partners.
Support bank-wide initiatives, including supplier diversity, environmental goals, and preferred vendor programs.
Prioritize deliverables based on revenue impact and business priorities.
Take on special projects outside of day-to-day responsibilities as needed.

Requirements

Bachelor's degree or equivalent work experience.
2–5 years of direct mail campaign or production experience.
Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant.
Proven ability to manage multiple projects and assignments that are completed on time and on budget.
Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results.
Able to lead contract negotiations with limited supervision and activate vendor relationships for the benefit of the Company and our brand.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Skills

Strong organizational, prioritization, and time-management skills.
Proven ability to manage multiple campaigns and deadlines simultaneously.
Strong negotiation and communication skills (written and verbal), both internal and external.
Demonstrated critical thinking and problem-solving abilities.
Ability to troubleshoot issues and implement effective solutions with internal teams and vendors.
Ability to work independently, take ownership of projects, and clearly define responsibilities with internal stakeholders.
Proficiency in Microsoft Excel.
Working knowledge of regulatory disclosures and compliance requirements.
Working knowledge of basic credit, finance, and risk fundamentals.
Working knowledge of name selection and targeting decisioning.
Working knowledge of competitive marketplace dynamics.
Working knowledge of industry and business-line-specific response rates and performance benchmarks.
Strong organizational, interpersonal and team building skills.
Excellent written and oral communication skills, including presentation skills.
Proficient computer navigation skills using a variety of software packages.

Location

U.S. Bank location

Work Type

Onsite

Experience Level

2-5 years

Education Level

Bachelor's degree or equivalent work experience
MBA or equivalent markers of high achievement are a plus

Salary/Compensations

$92,820.00 - $109,200.00

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
401(k) contribution and pension

About the Company

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.
We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.
Try new things, learn new skills and discover what you excel at—all from Day One.

Equal Opportunity

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
U.S. Bank will consider qualified applicants with arrest or conviction records for employment.
U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance.
U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA).
In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.