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About the Role
As a Product Designer for [TEAM] at Priceline, you will shape critical parts of the traveler's journey, turning ambitious ideas into high-performing reality. You will use real-world user data and AI to design seamless, intuitive travel booking experiences.
Responsibilities
- Design end-to-end flows across responsive web, iOS, and Android, from wireframes to high-fidelity, testable prototypes.
- Design for real-world edge cases, not just the happy path.
- Ensure sharp hierarchy and make dense pages feel light.
- Use AI tools to rapidly explore directions and accelerate execution.
- Take complete ownership of final UX decisions and interactions.
- Partner with Product Managers to challenge assumptions and solve root problems.
- Collaborate with Engineering Leads to turn technical constraints into creative opportunities.
- Give critique that makes work stronger and hold a high bar for user experience execution.
- Conduct lightweight usability testing and user interviews independently.
- Partner with Research on foundational studies.
- Turn research findings into meaningful product changes.
- Contribute scalable UI patterns, interaction states, variants, and accessibility standards to the design system.
- Use product KPIs and analytics to measure design impact.
- State expected design outcomes before shipping and analyze results.
Requirements
- 3+ years of Product/UX design experience.
- Portfolio demonstrating end-to-end delivery of complex digital products and multi-step user flows.
- At least one project where AI was materially part of how you worked.
- Experience shipping work AI helped with and defending every line as your own decision.
- Comfortable in an experimentation culture, stating expected design outcomes, reading results, and understanding significance.
- Problem-first UX mindset: uncover root user problems and architect simple solutions for complex logic.
- Design for edge cases from the start, considering screen readers, low connectivity, and high-stress travel environments.
- Highly fluent in Figma, with strong system-level thinking across UI components and interaction design.
- Relentless advocate for the customer.
- Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.
- Unquestionable integrity and ethics.
Skills
- Product Design
- UX Design
- AI Workflows
- Figma
- System-level Thinking
- UI Components
- Interaction Design
- Usability Testing
- User Interviews
- Data Analysis
Location
- Toronto
Work Type
- Hybrid
- Remote
- Onsite
Experience Level
- 3+ years
Salary/Compensations
- CAD 85,000 - 105,000
Benefits
- Health & wellness coverage including medical, dental, vision, and mental health resources
- Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
- Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals
- Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
- Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
- Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits
- A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards
About the Company
- Priceline's mission is to be the best travel dealmakers in the world.
- Priceline is part of Booking Holdings, alongside Booking.com, Agoda, Kayak, and OpenTable.
- Priceline is a grown-up, startup, delivering excitement without the struggles of an unstable business.
- The company is on the cutting edge of innovative technologies and keeps the customer at the center of all operations.
- Priceline fosters an inclusive environment that stimulates innovation, creativity, and collaboration.
- Priceline is part of Booking Holdings, Inc. (Nasdaq: BKNG), a highly profitable global online travel company with a market capitalization of over $80 billion.
Equal Opportunity
- Priceline is a proud equal opportunity employer.
- We embrace and celebrate the unique lenses through which our employees see the world.
- We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.