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About the Role
Resource Innovations is seeking a Senior Director, eCommerce and Customer Acquisition to build and lead the company's eCommerce and direct-to-consumer customer acquisition capabilities. This role will drive demand generation and achieve measurable sales, enrollment, energy savings, and revenue goals for clients and RI. The position reports to the Vice President of Marketing and collaborates with the Marketing Account Management team to translate client objectives into effective acquisition strategies, while also building scalable processes and tools.
Responsibilities
- Develop customer acquisition strategies for Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites.
- Translate sales, enrollment, revenue, participation, and energy savings goals into integrated marketing and optimization plans.
- Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross-sell, and repeat purchase.
- Develop scalable acquisition approaches and customer journeys for pay-for-performance programs where RI’s revenue depends on enrollment or participation.
- Partner with Account Leadership to deliver executive-level performance reporting, leveraging audience insights and campaign analytics to drive optimization and achieve sales, participation, revenue, and energy savings goals.
- Support Corporate Marketing with performance-marketing strategies that generate qualified leads and strengthen the sales funnel.
- Lead integrated campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and partner channels.
- Establish structured testing programs for audiences, offers, messaging, creative, landing pages, and conversion pathways.
- Develop lifecycle strategies supporting acquisition, activation, abandonment recovery, cross-sell, and re-engagement.
- Monitor performance across media, email and CRM platforms to drive continuous optimization and lead cross-functional action plans when sales, enrollment, conversion, or energy savings fall behind goals.
- Use customer, media, marketplace, and program data to improve performance and guide investment decisions.
- Build RI’s enterprise eCommerce and customer acquisition capability, including its operating model, processes, standards, tools, talent, and external partnerships.
- Create repeatable playbooks and best practices that can be applied across Customer Engagement, Pay-for-Performance, and corporate demand-generation initiatives.
- Establish consistent KPIs, dashboards, forecasts, and optimization practices connecting marketing activity to program and financial outcomes.
- Coach marketing, account, and program teams and help define the future organizational structure required to scale the capability.
- Foster a culture of disciplined experimentation, continuous optimization, collaboration, and accountability.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, eCommerce, or a related field.
- 12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition, performance marketing, or related disciplines.
- Demonstrated success building or scaling an eCommerce, customer acquisition, or performance-marketing capability.
- Proven experience developing strategies tied to measurable sales, enrollment, participation, revenue, or conversion goals.
- Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development.
- Experience leading complex initiatives across marketing, account management, technology, operations, analytics, and creative teams.
- Strong analytical, financial, communication, presentation, and leadership skills.
- Proven track record of developing data-driven optimization recommendations that increase traffic, engagement, lead generation, and ROI across paid and organic channels.
- Experience in the energy, utility, technology, consulting, or professional services industries.
- Experience supporting utility marketplaces, Residential programs, or other participation-driven programs.
- Experience with pay-for-performance or outcome-based contracts.
- Experience supporting both client program delivery and corporate demand generation.
- Agency experience a plus.
- Familiarity with Salesforce, marketing automation, GA4, eCommerce platforms, testing tools, and business intelligence solutions.
- Google Analytics Certified a plus.
- Enterprise-minded builder who can establish a new capability while delivering immediate results.
- Commercially focused leader who connects customer behavior and marketing performance to business outcomes.
- Strategic, analytical, and comfortable moving between executive guidance and hands-on optimization.
- Collaborative partner who respects account ownership and influences effectively across teams.
- Client-focused advisor who builds trust through insight, accountability, and measurable results.
- Decisive problem solver committed to experimentation, innovation, and continuous improvement.
Skills
- eCommerce
- Customer Acquisition
- Direct-to-Consumer Marketing
- Performance Marketing
- Paid Search
- Paid Social
- Display Advertising
- Programmatic Advertising
- Email Marketing
- Direct Mail
- Retargeting
- Partner Channels
- Lifecycle Marketing
- Audience Segmentation
- Digital Merchandising
- Conversion Optimization
- Customer Journey Development
- Analytics
- Reporting
- Salesforce
- Marketing Automation
- GA4
- eCommerce Platforms
- Testing Tools
- Business Intelligence Solutions
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
- 12+ years of experience
Education Level
- Bachelor's degree in Marketing, Business, Communications, eCommerce, or a related field
Salary/Compensations
- $130,000-$200,000
Benefits
- Three weeks of paid vacation annually
- Paid holidays
- 401(k) retirement plan with employer match
- Medical coverage
- Dental coverage
- Vision coverage
- Parental leave
- Employee assistance program
- Commuter benefits
- Supplemental offerings
- Discretionary annual bonus
About the Company
- Resource Innovations (RI) is a women-led energy transformation firm focused on impact.
- Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges.
- Load flexibility. Electrification. Carbon reduction.
- With every step, we're leading the charge to power change.
Equal Opportunity
- Resource Innovations is an Equal Opportunity Employer, committed to ensuring equal employment opportunities for all job applicants and employees without regard to race, color, religion, national origin, gender, age, disability, marital status, genetics, protected veteran status, sexual orientation, or any other protected status.
- In addition to federal law requirements, Resource Innovations complies with applicable state and local laws governing non-discrimination in employment in every location in which the company does work.