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About the Role

MAOMAO is a fast-growing online supermarket for Asian food, combining e-commerce with content, community, and social commerce. We are looking for a Marketing Manager who wants to take real ownership and help shape the next stage of our marketing.

Responsibilities

Plan and coordinate marketing campaigns, promotions, product launches, and livestreams from idea to execution.
Develop campaign and launch plans, including timelines, responsibilities, and deadlines.
Coordinate content and communication across all channels.
Ensure all involved parties understand project requirements and timelines.
Manage project progress and follow up on deliverables.
Identify potential problems and dependencies early in the project lifecycle.
Review campaign results and apply learnings to future initiatives.
Work on TikTok Shop campaigns and promotions.
Manage Seller Center and campaign activities.
Coordinate livestream campaigns and activations.
Plan products and promotions.
Liaise with TikTok and external partners.
Identify and test new opportunities in social commerce.
Develop campaigns and content around Asian food, products, trends, and culture.
Determine product and topic focus for campaigns.
Define communication strategies for target audiences.
Select appropriate content formats and channels.
Ensure campaign integration across TikTok, Instagram, online shop, email, and other channels.
Coordinate marketing projects across the team, managing priorities and deadlines.
Improve workflows and processes.
Support and guide other team members.
Take responsibility for larger marketing initiatives.
Assist in shaping marketing priorities with the founders.
Analyze campaign performance and define measurable goals.
Use data to improve marketing decisions.
Manage defined marketing budgets and allocate resources.
Develop strategies for customer communication and retention via CRM and email marketing.

Requirements

At least 2 years of relevant experience in marketing, e-commerce, social media, content, campaign management, or a related field.
Fluent German skills (C1 or native-level).
Strong working proficiency in English.
Highly organized, reliable, and proactive.
Ability to take initiative and think ahead.
Capacity to translate ideas into structured plans and execution.
Clear communication and follow-through skills.
Comfort in taking responsibility for outcomes.
Solution-oriented mindset.
Willingness to experiment, test, and iterate quickly.
Comfort in making decisions with incomplete information.
Strong interest in e-commerce, social media, and social commerce.
Comfort working with data, KPIs, and budgets.
Ability to thrive in a fast-moving environment.
Hands-on approach when necessary.
Quick learner with a proactive approach to improvement.

Skills

Marketing campaign management
Product launch coordination
Livestream planning and execution
Content strategy
Social media marketing
Social commerce
TikTok Shop management
Seller Center operations
Performance analysis
KPI definition
Data analysis
Marketing budget management
Resource allocation
CRM
Email marketing
Project coordination
Workflow optimization
Team support and guidance
Leadership
Decision making
Experimentation
Iterative development

Location

Berlin

Work Type

Full-time

Experience Level

Mid-level

Benefits

Central marketing role with high ownership and influence.
Direct collaboration with founders.
Founders with venture capital and e-commerce backgrounds.
Existing marketing and content team.
Office, warehouse, and content setup in Berlin.
Short decision-making paths and implementation freedom.
Opportunities for experimentation and rapid iteration.
Work at the intersection of e-commerce, social media, TikTok Shop, livestreaming, and brand building.
Shape campaigns and launches from inception to completion.
Clear professional and personal development opportunities, including leadership potential.
Young, international team with passion and team spirit.
Employee discount on products.

About the Company

MAOMAO is a fast-growing online supermarket for Asian food.
Combines e-commerce with content, community, and social commerce.
Introduces people to new foods, brands, trends, and cultures through various platforms including TikTok, Instagram, livestreams, and TikTok Shop.