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About the Role
FOX News Media is seeking a Manager, Insights & Analytics to support its growing portfolio of subscription products, primarily FOX Nation. This role focuses on marketing and lifecycle analytics, measuring subscriber acquisition, conversion, retention, and engagement. The ideal candidate is a collaborative problem-solver with strong SQL skills, marketing intuition, and the ability to translate data into actionable insights for non-technical partners.
Responsibilities
- Serve as a key strategist for marketing, acquisition, win-back, and retention efforts, providing data-driven recommendations on offers, timing, and targeting.
- Own recurring reporting on subscriber acquisition, retention, churn, and cancellations.
- Partner with Marketing to analyze campaign performance across channels and connect marketing spend to subscriber acquisition and retention.
- Own CPA calculations and marketing spend efficiency analysis, monitoring performance by channel, campaign, and offer.
- Build and maintain dashboards tracking key subscription metrics.
- Conduct cohort analysis to identify trends by acquisition channel, offer, plan type, and tenure.
- Investigate drivers behind churn and cancellation trends and flag actionable takeaways.
- Analyze pricing, packaging, and promotional performance to inform future offer strategy.
- Measure CRM and lifecycle campaign performance across various channels and connect it to subscription outcomes.
- Build and refine attribution models to quantify the impact of marketing and CRM activity.
- Conduct segmentation and cohort analysis to identify at-risk segments and re-engagement opportunities.
- Support experimentation efforts by helping isolate confounding variables.
- Troubleshoot discrepancies between CRM platform reporting and internal tracking and resolve them at the query level.
- Report on engagement KPIs for subscription products across different platforms.
- Link early-tenure engagement to retention and LTV, identifying behaviors of healthy subscribers.
- Evaluate which acquisition sources and offers produce the most engaged subscribers.
- Write and maintain SQL against subscription, billing, campaign, and engagement data.
- Translate data into clear, digestible summaries and recommendations for stakeholders.
- Maintain and improve recurring reporting processes to reduce manual work and improve accuracy.
- Proactively flag anomalies such as tracking gaps, app issues, or data quality problems.
- Flag data quality issues or tracking gaps to Data Engineering and Analytics Engineering partners.
Requirements
- Strong SQL skills required, including joins, aggregations, and CTEs against large datasets.
- Experience in marketing analytics, subscription or growth analytics, or a related quantitative and reporting role.
- Marketing intuition and an understanding of how acquisition channels, campaigns, and offers affect subscriber behavior.
- Experience analyzing or reporting on subscription and lifecycle metrics (acquisition, churn, cancellations, retention).
- Understanding of marketing attribution, including first-touch and multi-touch approaches.
- Comfort working in a BI or visualization tool (Looker, Tableau, Power BI, or similar).
- Strong Excel and Google Sheets skills for ad hoc analysis, including pivot tables.
- Good communication skills, able to explain data findings clearly to non-technical stakeholders.
- Detail-oriented with a track record of catching and resolving data quality issues.
- Experience with AI tools such as Claude, ChatGPT, or Cursor.
- Hands-on experience with a CRM or lifecycle platform such as Braze is a plus.
- Familiarity with subscription billing platforms (e.g., Recurly, Zuora, Stripe Billing) is a plus.
- Experience with Adobe Analytics, Google Analytics 4, or a comparable engagement measurement tool is a plus.
- Prior experience in media, streaming, publishing, or another content subscription business is a plus.
- Bachelor's degree in a quantitative field (Statistics, Economics, Math, Business Analytics) or equivalent practical experience.
Skills
- SQL
- Marketing Analytics
- Subscription Analytics
- Growth Analytics
- Data Analysis
- Reporting
- Marketing Attribution
- BI Tools
- Excel
- Google Sheets
- Communication
- Problem-Solving
- Data Quality Assurance
- AI Tools
- CRM Platforms
- Subscription Billing Platforms
- Engagement Measurement Tools
Location
- New York, NY
Work Type
- Full-time
Experience Level
- Manager
Education Level
- Bachelor's degree in a quantitative field or equivalent practical experience
Salary/Compensations
- $128,000.00 - $144,000.00 annually
Benefits
- Medical/dental/vision
- Insurance
- 401(k) plan
- Paid time off
- Other benefits in accordance with applicable plan documents
- Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement
About the Company
- FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, FOX Nation, FOX News International, and FOX Weather.
- FNC is the number one network in all of cable and has been the most watched television news channel for 20 consecutive years.
- FBN ranks among the top business channels on cable.
- Owned by FOX Corporation, FOX News Media reaches 200 million people each month.
Equal Opportunity
- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
- We will consider for employment qualified applicants with criminal histories consistent with applicable law.