Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Manager, Brand Marketing role.

Rezi rewrites your resume against Sirius XM's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Manager, Brand Marketing posting at Sirius XM — free, in seconds.

About the Role

We’re seeking a strategic, creative, and data-driven Senior Manager of Brand Marketing to elevate the SiriusXM brand across consumer touchpoints. This leader will develop breakthrough brand strategies, integrated marketing campaigns, and audience-first storytelling to strengthen brand relevance, drive engagement, and support subscriber growth.

Responsibilities

Develop and lead brand marketing strategies that increase awareness, consideration, engagement, and affinity for the SiriusXM brand.
Help evolve SiriusXM’s brand architecture, messaging frameworks, audience strategy, and go-to-market playbooks.
Translate business priorities, audience insights, cultural trends, and content moments into clear brand narratives and compelling creative briefs.
Own campaign planning and development from concept through launch, including strategy, positioning, messaging, creative review, media integration, asset production, and performance analysis.
Author high-impact strategy decks and business cases to clearly communicate brand direction, launch plans, and ROI to senior management and internal stakeholders.
Partner closely with Creative, Content Marketing, Programming, Product, lines of business, Media, PR, Social, CRM and Partnerships teams to ensure brand consistency and campaign impact.
Partner with internal Data Science and Market Research teams to continually track brand health metrics, synthesize consumer insights, analyze competitive movements, and translate findings into actionable strategies.
Manage agency and vendor relationships, ensuring work is strategically sound, creatively excellent, on brand, on budget, and delivered on time.
Manage budgets, timelines, approvals, and stakeholder communications across multiple concurrent initiatives.
Establish operational objectives and work plans for the Brand Marketing team, delegate assignments, and ensure adherence to budgets, schedules, performance requirements, and business goals.
Lead, mentor, and coach marketing team members, providing purposeful feedback, setting performance expectations, and supporting employee development.
Oversee multiple brand marketing workstreams and coordinate priorities across cross-functional partners to deliver sustained business impact.

Requirements

Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.
Typically has 7 or more years of experience with 3 or more years of management experience.
Leadership Skills: Experience leading teams with a clear vision and strategy, effectively communicating department goals, and motivating and supporting people.
Entrepreneurial: Self-starter with experience running initiatives end-to-end with full ownership and autonomy, capable of both detailed work and strategic thinking.
Results-Oriented: Demonstrated track record for improving business performance through a focused approach towards action and rapid testing.
Analytical & Intensely Curious: Strong aptitude for data and reporting, familiar with BI platforms like Tableau, Adobe reporting, or Google Analytics.
Facilitator: Acutely aware of all moving pieces necessary to build campaigns and can collaborate with other groups to execute.
Creative streak: Keen eye for top performing creative and ability to work with stakeholders and design/copywriting teams to develop best-in-class creative executions.
Strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
Excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
Must have legal right to work in the U.S.

Skills

Brand Marketing
Integrated Marketing Campaigns
Audience-First Storytelling
Brand Strategy
Consumer Insights
Creative Development
Cross-functional Collaboration
Campaign Management
Performance Analysis
Data Analysis
Market Research
Agency Management
Budget Management
Team Leadership
Tableau
Adobe Analytics
Google Analytics
MS-Office Suite

Location

U.S.

Work Type

Full-time

Experience Level

Senior
7+ years of experience
3+ years of management experience

Education Level

Bachelor's degree in marketing or related field, or equivalent experience

Salary/Compensations

$92,300 to $142,800

Benefits

Eligible for discretionary short-term and long-term incentives

About the Company

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products.
SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts.
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization.
The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers.
SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada.
In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

Equal Opportunity

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.