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About the Role

The Associate Product Manager, Digital Experience acts as the operational link between digital marketing, creative, and engineering development teams. This role is responsible for translating business requirements, customer feedback, and marketing goals into user stories for the engineering backlog, and managing daily execution of website content updates, UAT, and customer support.

Responsibilities

Partner with the Sr Manager of Digital Experience and Technology to translate business needs into detailed user stories and clear acceptance criteria.
Own the drafting, maintenance, and triage of technical tickets in Jira/Asana, ensuring developers have comprehensive reproduction steps, technical context, and screenshots.
Collaborate with engineers to complete tasks according to the definition of done.
Act as the primary internal tester for new feature releases, system enhancements, and bug fixes across all digital platforms.
Work closely with external QA resources to build out thorough and comprehensive manual and automated testing.
Triage bugs, track resolution timelines, and verify fix deployments to prevent issues from reaching production environments.
Implement seasonal campaign takeovers, landing page launches, and promotion deployments, ensuring pricing logic, promo triggers, and tracking links perform flawlessly.
Work closely with marketing and creative teams to create assets needed for successful campaigns.
Merchandise online workout videos, collections, and instructors with correct metadata, tagging, and publication dates.
Work closely with the production team to ensure all videos are ready for publication.
Collaborate with new studio opening team to ensure studio locations websites are published and updated with correct studio data and integrations.
Continuously audit digital user journeys across online.barre3.com and mobile apps to ensure zero broken paths.
Manage the customer support inbox through Intercom, troubleshooting issues, responding to feedback, and routing questions to other internal stakeholders.
Update and create clear documentation for internal processes and configurations.
Create reports in Mixpanel, Excel, or elsewhere to track user behaviors and derive insights to drive growth.
Understand digital architecture with third party integrations to understand how data flows from system to system.
Manage the event taxonomy and validate event and properties tracked flow correctly through systems.
Support Performance Marketing team to create meaningful client segments with tested logic and validation.
Analyze user feedback, recurring support ticket trends, and system error logs to recommend actionable platform enhancements and operational efficiencies.

Requirements

3+ years of experience as a Business Analyst, Systems Analyst, or Digital Product Coordinator in a marketing technology, e-commerce, or digital subscription environment.
Direct experience working with ticketing systems (Jira, Asana, Airtable), Content Management Systems, Intercom, customer data platforms (Segment), and reporting tools (Mixpanel).
Experience with Iterable is preferred.
Proven experience writing user stories, executing UAT protocols, interfacing with customers, and collaborating across different marketing, operations, and engineering teams.
Familiarity with subscription models, franchise ecosystems, or health and wellness platforms is a plus.
Exceptional skill in breaking down complex business requests into granular requirements and catching edge-case flaws.
Outstanding written and verbal communication skills to effectively translate between technical engineering teams and non-technical business stakeholders.
Disciplined approach to maintaining organized backlogs, structured documentation, and reliable testing workflows.
Proactive mindset to identify blockers early, recommend practical solutions, and drive tasks to completion.
Full autonomy to prioritize daily tasks and meet hard deadlines.
Must be available during 8-5pm in your own time zone.
Occasional availability may be required to meet needs in other time zones.
Embodies barre3 core values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, and Make It Happen.

Skills

Jira
Asana
Airtable
Content Management Systems
Intercom
Segment
Mixpanel
Iterable
User stories
UAT protocols
Customer interfacing
Cross-functional collaboration
Subscription models
Franchise ecosystems
Health and wellness platforms
Analytical skills
Detail-oriented
Cross-functional communication
Process driven
Problem solving
Initiative
Time management

Location

Remote
United States

Work Type

Hybrid
Remote
Full-time

Experience Level

3+ years

Benefits

Flexible, hybrid working environment
Opportunities to work remotely and at the Portland Home Office
Generous medical, dental and vision plans
Paid holidays, sick and vacation time
Competitive salary
401k company-matching
Free unlimited access to barre3 online
Free access to Portland barre3 classes

About the Company

Barre3 is a fitness company building communities based on body positivity and inclusivity.
We believe that a culture of well-being can only thrive when we collectively embrace diversity and inclusion across all races, genders, gender identities, sexual orientations, ages, cultures, religions, abilities, bodies, socio-economic statuses, and experiences.

Equal Opportunity

We acknowledge there is more we can do to create an environment in which all people are seen, all voices are valued, and all individuals are treated with compassion, respect, and dignity. We commit to do the work.