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About the Role
The Marketing Practice at BNY empowers teams across the enterprise to partner alongside clients, driving growth and shaping BNY's story and brand presence through strategic campaigns. We equip leaders and employees with tools to be brand advocates, manage the brand narrative via media outreach, foster employee engagement, and deliver content across platforms. As part of the analyst rotational program, you could be placed on various marketing teams based on business need and previous experience.
Responsibilities
- Support marketing initiatives that help drive growth, strengthen BNY’s brand, and enhance how the firm connects with clients and employees.
- Assist with the development of campaigns, content, and communications delivered across channels and platforms.
- Contribute to projects that support brand storytelling, media outreach, employee engagement, and audience-focused marketing strategies.
- Gain exposure to a range of marketing teams, including product marketing, client segment marketing, integrated marketing, brand and creative, digital, demand generation, market intelligence, and marketing strategy.
Requirements
- Enrollment in a 4-year undergraduate degree program with a strong focus on business-related and/or technology-related majors preferred.
- Graduating in Dec 2026 or May 2027 (U.S.).
- Minimum cumulative GPA of 3.0 or better.
- Does not require sponsorship for employment visa status (now or in the future) in the country where applying.
Skills
- Marketing and brand strategy fundamentals
- Content development and campaign support
- Research, analysis, and audience insight generation
- Collaboration, communication, and creative problem-solving
Experience Level
- Entry Level
Education Level
- Undergraduate Degree
Benefits
- Highly competitive compensation, benefits, and wellbeing programs.
- Access to flexible global resources and tools.
- Focus on health, personal resilience, and financial goals.
- Generous paid leaves, including paid volunteer time.
- 401(k) plan.
- Company-sponsored medical, dental, vision, and basic life insurance plans.
- Various paid time off benefits, such as vacation and sick time.
About the Company
- BNY is a leading global financial services company at the heart of the global financial system, influencing nearly 20% of the world’s investible assets.
- Teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
- Recognized as a top destination for innovators where bold ideas meet advanced technology and exceptional talent.
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
Equal Opportunity
- BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.