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About the Role
MRI-Simmons is seeking a highly motivated Account Director, Brand Sales to drive both new business acquisition and organic revenue growth within existing accounts. This is a true hunter-farmer role responsible for identifying, developing, and closing net-new opportunities while also expanding strategic relationships with existing enterprise clients. The Account Director will serve as a consultative partner to marketers, consumer insights teams, media organizations, analytics leaders, CRM teams, audience strategy groups, and retail media stakeholders.
Responsibilities
- Develop and execute strategic territory and account plans designed to drive both net-new business and expansion revenue.
- Prospect and engage senior decision-makers across brand marketing, consumer insights, analytics, audience development, media, CRM, customer data, and retail media organizations.
- Own the full sales cycle from prospecting through contract execution and renewal.
- Expand relationships within existing accounts by identifying new departments, use cases, and stakeholders that can benefit from MRI-Simmons solutions.
- Consult with clients to understand current consumer intelligence, audience targeting, measurement, and activation approaches and identify opportunities where MRI-Simmons can create value.
- Generate revenue through the sale of syndicated consumer insights solutions, custom and bespoke research engagements, first-party data enrichment solutions, audience development and segmentation services, audience activation solutions, retail media audience solutions, and consumer analytics and strategic consulting services.
- Partner with internal research, analytics, client success, and product teams to develop tailored solutions that address client business objectives.
- Identify opportunities to embed MRI-Simmons data into clients' marketing technology, data, measurement, and audience ecosystems.
- Build executive-level relationships and become a trusted advisor to client leadership teams.
- Deliver compelling presentations, business cases, and thought leadership that demonstrate the strategic value of MRI-Simmons.
- Negotiate annual and multi-year agreements while maximizing client retention, expansion, and lifetime value.
- Maintain accurate pipeline reporting, forecasting, and account planning within Salesforce.
- Consistently achieve or exceed new business, renewal, and upsell revenue targets.
- Travel up to 35% as needed.
Requirements
- 5+ years of successful experience selling syndicated research, audience data, consumer insights, marketing solutions, advertising technology, measurement solutions, data enrichment services, or custom research.
- Demonstrated success in both new business acquisition and account expansion.
- Proven ability to exceed quota in complex consultative sales environments.
- Strong understanding of consumer insights, media, advertising, retail media, MarTech, AdTech, and data ecosystems.
- Experience selling solutions involving consumer intelligence, audience targeting, customer data, activation, analytics, or measurement.
- Ability to engage and influence executive-level decisionmakers.
Skills
- Sales
- Account Management
- Business Development
- Consultative Selling
- Client Relationship Management
- Market Research
- Consumer Insights
- Media Planning
- Audience Research
- Data Analysis
- Marketing Technology
- Advertising Technology
- Salesforce
Location
- Remote (US)
Work Type
- Remote
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $117,500 - $150,000
Benefits
- Comprehensive healthcare plan (medical, Rx, dental, and vision)
- Flexible spending accounts and a Health Savings Account (including company contributions)
- Life and AD&D insurance
- 401(k) retirement plan including company matching contributions
- Disability insurance
- Tuition Reimbursement
- Discretionary paid time off program and 11 paid holidays
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
- Industry-leading parental leave
About the Company
- MRI-Simmons, a joint venture majority-owned by NIQ (NYSE: NIQ), is the leading provider of insights on the American consumer.
- A leader in consumer insights for over 60 years, MRI-Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight-driven audience development.
- Powered by address-based probabilistic sampling, MRI-Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity—resulting in the most accurate view of the American consumer.
- MRI-Simmons measures consumer preferences, attitudes, and behaviors by collecting data through surveys and passively measuring data in a way that is representative of the general population, applying data science and making sense of consumer data through enterprise-grade software.
- Marketers and media companies use MRI-Simmons data and technology to develop marketing strategies, consumer segmentation schemes and media activation approaches.
- The MRI-Simmons Cataylst Product is a consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights.
- Clients can also leverage MRI-Simmons data for enrichment, activation and measurement use cases.
- NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
- With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
- NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
Equal Opportunity
- At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve.
- We believe that embracing a wide range of perspectives drives innovation and excellence.
- All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.
- We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.