Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Manager, Brand Marketing role.

Rezi rewrites your resume against Sirius XM Radio's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Manager, Brand Marketing posting at Sirius XM Radio — free, in seconds.

About the Role

SiriusXM is seeking a strategic, creative, and data-driven Senior Manager of Brand Marketing to elevate the brand across consumer touchpoints. This role involves developing brand strategies, integrated marketing campaigns, and audience-first storytelling to enhance brand relevance, drive engagement, and support subscriber growth.

Responsibilities

Develop and lead brand marketing strategies to increase awareness, consideration, engagement, and affinity for the SiriusXM brand.
Evolve SiriusXM’s brand architecture, messaging frameworks, audience strategy, and go-to-market playbooks.
Translate business priorities, audience insights, cultural trends, and content moments into clear brand narratives and compelling creative briefs.
Own campaign planning and development from concept through launch, including strategy, positioning, messaging, creative review, media integration, asset production, and performance analysis.
Author high-impact strategy decks and business cases to communicate brand direction, launch plans, and ROI to senior management and internal stakeholders.
Partner closely with Creative, Content Marketing, Programming, Product, lines of business, Media, PR, Social, CRM and Partnerships teams to ensure brand consistency and campaign impact.
Partner with internal Data Science and Market Research teams to track brand health metrics, synthesize consumer insights, analyze competitive movements, and translate findings into actionable strategies.
Manage agency and vendor relationships, ensuring work is strategically sound, creatively excellent, on brand, on budget, and delivered on time.
Manage budgets, timelines, approvals, and stakeholder communications across multiple concurrent initiatives.
Establish operational objectives and work plans for the Brand Marketing team, delegate assignments, and ensure adherence to budgets, schedules, performance requirements, and business goals.
Lead, mentor, and coach marketing team members, providing feedback, setting performance expectations, and supporting employee development.
Oversee multiple brand marketing workstreams and coordinate priorities across cross-functional partners to deliver sustained business impact.

Requirements

Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.
Typically has 7 or more years of experience with 3 or more years of management experience.
Leadership Skills: Experience leading teams, with a clear vision and strategy for the organization, motivating and supporting people.
Entrepreneurial: Self-starter with end-to-end initiative ownership and autonomy, capable of both detailed work and strategic thought leadership.
Results-Oriented: Drives outcomes with a track record for improving business performance, with a focused approach towards action and rapid testing.
Analytical & Intensely Curious: Strong aptitude for data and reporting, familiar with BI platforms like Tableau, Adobe reporting, or Google Analytics.
Facilitator: Acutely aware of campaign building components and able to collaborate with other groups for execution.
Creative streak: Keen eye for top performing creative and ability to work with stakeholders and creative teams to develop best-in-class executions.
Strong verbal and written communication skills, public speaking, presentation skills, and excellent interpersonal skills.
Excellent attention to detail, time management skills, and ability to prioritize multiple tasks in a fluid, fast-paced environment.
Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
Must have legal right to work in the U.S.

Skills

Brand Marketing Strategy
Integrated Marketing Campaigns
Audience-First Storytelling
Brand Relevance
Engagement
Subscriber Growth
Brand Positioning
Creative Development
Cross-functional Collaboration
Campaign Execution
Performance Analysis
Data Analysis
Market Research
Budget Management
Team Leadership
Mentoring
Coaching
Tableau
Adobe Analytics
Google Analytics
MS-Office Suite

Location

U.S.

Work Type

Full-time

Experience Level

Senior
7+ years experience
3+ years management experience

Education Level

Bachelor's degree in marketing or related field, or equivalent experience

Salary/Compensations

$92,300 to $142,800

Benefits

Discretionary short-term and long-term incentives

About the Company

SiriusXM is the leading audio entertainment company in North America, programming and offering subscription and digital advertising-supported audio products.
SiriusXM's platforms reach approximately 150 million listeners, delivering music, sports, talk, news, comedy, entertainment, and podcasts.
Subsidiaries include Pandora (largest ad-supported audio entertainment streaming service in the U.S.), Stitcher, Simplecast, and AdsWizz (leaders in podcast hosting, production, distribution, analytics, and monetization).
SXM Media is the advertising sales organization, leveraging scale and ad tech for creators and advertisers.
SiriusXM also offers satellite radio and audio entertainment in Canada and connected vehicle services to automakers.

Equal Opportunity

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described may be modified or waived by the Company in its sole discretion without notice.