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About the Role
Support the day-to-day Media Planning and Strategy functions for a client, assisting in the development, execution, and stewardship of media plans. Report directly to the Supervisor Strategy and Digital Investment.
Responsibilities
- Contribute to the development and execution of strategic approach and tactical plans across multiple brands within a CPG client.
- Assist in development of digital RFPs and brief vendors.
- Create and review plans based on a brief, ensuring planned metrics are accurate.
- Present media plans and provide plan maintenance including objectives/strategies and updates.
- Create and send insertion orders in Prisma and traffic tags.
- Own weekly pacing document and present to clients during status.
- Maintain stewardship of competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions.
- Prepare and update flowcharts and budget trackers.
- Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations.
- Review and verify media buys to ensure proper execution.
- Contribute to billing reconciliation process and negotiate invoice discrepancies with partners.
Requirements
- B.A. or B.S., preferably in Marketing, Advertising, or related field.
- 1+ years of experience in media planning/strategy.
- Agency experience highly preferred.
- Demonstrate ability to learn new propriety software and processes quickly and proficiently.
- Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation.
- Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment.
- Meet client and internal deadlines and obligations.
- Manage projects, resources, stakeholders, and participants.
- Be a resource to others in the resolution of complex problems/issues.
Skills
- Microsoft Suite
- Prisma
- Nielsen Suite
- Kantar
- IMS
- Flowchart Software
- R/F and Optimization Software
- Social Tracking tools
- comScore
- Mbox
- MRI/GfK
- GWI
- Basic knowledge of all cross-channel media
- Curiosity and passion for the client’s business
Experience Level
- 1+ years of experience
Education Level
- B.A. or B.S.
Salary/Compensations
- USD $53,960.00 - USD $79,794.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit.
- For more than 30 years, Zenith has been at the forefront of media, helping to evolve and reshape the industry.
- Zenith is highly regarded as a true agency partner by many high-profile brands for its expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.
- Clients hire Zenith for its track record of excellence in strategic planning, investment, and measurement.
- Zenith also has specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.
Equal Opportunity
- Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.
- Veterans Encouraged to Apply.