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About the Role
We are seeking a strategic, service-savvy Marketing Manager to lead the development and execution of high-impact marketing initiatives that drive growth, enhance brand visibility, and contribute directly to revenue. This individual will combine creative vision with operational rigor, serve as a subject matter expert on our services, and bring clarity and excellence to everything from campaign strategy to content creation. This role will support our Synexus Indirect Tax team.
Responsibilities
- Develop and implement comprehensive marketing strategies aligned with company objectives and OKRs.
- Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation and growth.
- Translate insights into actionable plans that balance short-term wins with long-term brand and business goals.
- Act as the internal expert on the firm’s services, deeply understanding offerings, value propositions, differentiators, and client pain points.
- Translate complex service offerings into clear, compelling messaging that resonates with target audiences.
- Draft original marketing content (e.g., landing pages, collateral, campaign messaging) and review/edit agency or vendor deliverables to ensure accuracy, clarity, and alignment with service positioning.
- Serve as a key resource for educating internal teams and external partners on how best to communicate the value of the firm’s services.
- Lead the end-to-end process for marketing campaigns, from ideation and concept development through execution and optimization.
- Create scalable playbooks and repeatable frameworks that empower teams and business partners to independently activate marketing efforts.
- Drive high-quality customer acquisition through targeted demand generation campaigns and optimized conversion funnels.
- Strengthen brand positioning in existing markets while identifying and executing strategies to expand into new segments, industries, or geographies.
- Act as a brand steward, ensuring consistent messaging, voice, and visual identity across all touchpoints.
- Align marketing efforts with revenue goals, ensuring a clear connection between strategy, execution, and measurable ROI.
- Manage time and priorities effectively—dedicating the majority of effort to proactive, strategic initiatives that drive long-term impact.
- Encourage experimentation and data-informed testing to uncover high-performing strategies.
Requirements
- 5+ years of progressive experience in marketing, with a focus on SaaS, professional services, consulting, or B2B industries.
- Proven ability to translate complex service offerings into compelling marketing strategies and content.
- Strong writing and editing skills, with experience developing original content and refining outsourced work.
- Demonstrated success in driving revenue-aligned marketing campaigns and brand growth.
- Excellent communication and collaboration skills across functions and levels.
- Passion for staying current on industry best practices, marketing tools, and emerging trends.
- Must be able to establish a high level of credibility with his/her clients.
- Uses positive influence to manage peers and/or individuals and demonstrates the ability to foster strong relationships.
Skills
- Marketing Strategy
- Market Research
- Competitive Analysis
- Content Creation
- Campaign Management
- Brand Management
- Demand Generation
- Revenue Alignment
- Data Analysis
- Collaboration
- Communication
Location
- Atlanta
Work Type
- Full-time
Experience Level
- 5+ years
Benefits
- Competitive pay
- Excellent training opportunities
- Great benefits
About the Company
- Smith + Howard is a family of companies that offers tax, audit, accounting and advisory and wealth management services.
- We are headquartered in Atlanta with offices across the Southeast, while still offering a local firm flavor.
- Smith + Howard provides a great opportunity for professional growth and advancement within one of the nation’s top accounting firms.
- A firm consistently named a “Best of the Best Firms” (Inside Public Accounting).