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About the Role
Singleton Schreiber is seeking an experienced Digital Marketing Manager to lead digital marketing strategy, drive high-quality lead generation, and oversee members of the digital marketing team. The ideal candidate has expertise in legal SEO, AEO, paid media, and social media marketing, with a proven track record of developing and executing successful digital marketing initiatives.
Responsibilities
- Lead and execute the firm's digital marketing strategy across SEO, AEO, paid media, social media, website optimization, and lead generation efforts.
- Develop and implement strategies to improve lead quality, conversion opportunities, and overall marketing effectiveness.
- Oversee website content strategy, keyword strategy, SEO performance, and digital campaign execution.
- Manage, mentor, and support members of the digital marketing team, including performance and professional development.
- Identify opportunities to strengthen the firm's digital presence and drive continued growth.
- Stay current on legal marketing trends, best practices, and emerging technologies.
Requirements
- 5+ years of digital marketing experience within the legal industry.
- Demonstrated experience with legal SEO, AEO, paid media, social media strategy, and lead generation.
- Experience developing and executing digital marketing strategies that drive measurable business results.
- Experience with marketing and analytics platforms, including Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), WordPress, Unbounce, SEMrush, Ahrefs, and Local Falcon.
- Strong understanding of website optimization, keyword strategy, content marketing, and conversion-focused digital marketing.
- Excellent communication, collaboration, and project management skills.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
- Experience supervising, managing, or mentoring team members is preferred.
Skills
- legal SEO
- AEO
- paid media
- social media marketing
- website optimization
- lead generation
- Google Analytics 4 (GA4)
- Google Ads
- Meta Ads (Facebook & Instagram)
- WordPress
- Unbounce
- SEMrush
- Ahrefs
- Local Falcon
- keyword strategy
- content marketing
- conversion-focused digital marketing
- communication
- collaboration
- project management
Location
- San Diego, CA
Work Type
- Remote candidates will be considered
- Quarterly travel is required for in-person marketing team meetings.
Experience Level
- 5+ years of digital marketing experience
Education Level
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
Salary/Compensations
- $120,000.00 - $135,000.00
Benefits
- 100% employer-paid health, dental, and vision insurance for employees and dependents
- $50,000 in life insurance provided at no cost
- 401(k) plan with 6% dollar-for-dollar employer match after probationary period
- Generous paid parental leave for birth, adoption, or fostering
- Dependent care reimbursement up to $3,500/month
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
- Monthly commuter reimbursement up to $100 for public transportation
- $150 for a desk (one-time)
- $150 for a chair (one-time)
- $25 work-from-home allowance each pay period for hybrid and remote staff
- Up to $5,250/year in tuition reimbursement for professional development
- State bar and approved professional association dues covered
- $30 Grubhub lunch credit every first Friday of the month
- Community engagement support: matching donations to 501(c)(3) nonprofits and encouragement of volunteer time
About the Company
- Singleton Schreiber, LLP is an equal opportunity employer.
Equal Opportunity
- Selection of candidates will be based solely on merit without regard to race, color, religion, religious creed (including religious dress and religious grooming), sex (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity (including transgender identity and transitioning), gender expression and sex stereotyping, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition or information (including genetic information), family care or medical leave status, military caregiver status, military status, veteran status, marital status, domestic partner status, sexual orientation, status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, engaging in protected communications regarding employee wages, requesting a reasonable accommodation on the basis of disability or bona fide religious belief or practice, or any other basis protected by local, state, or federal laws.