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About the Role
As Principal Product Manager, you will tackle the most challenging and high-stakes problems within the Marketplace, including cross-cutting issues that shape its future and are not currently owned by a single team. You will establish direction in your area and influence beyond it, collaborating with other teams as much as your own. This is a hands-on role requiring deep engagement with your team daily. A core aspect of the job involves interpreting customer and market signals to inform future strategic decisions. You will report to the Director of Product.
Responsibilities
- Own complex, cross-cutting Marketplace problems from conception through launch and iteration, driving customer and business outcomes.
- Define strategy and roadmap for your area, justifying key initiatives.
- Address ambiguous problems before they are fully defined, framing them for parallel team execution and setting build direction.
- Collaborate closely with design, engineering, and data science for product delivery, and partner with research and analytics to understand customer behavior.
- Build company-wide buy-in and collaborate with partners and adjacent teams (B2C and B2B).
- Elevate the standard of product development practices.
- Utilize experimentation for rapid learning and iteration.
- Develop a clear perspective on integrating AI into the Marketplace for personalized guidance and trusted financial experiences.
- Leverage AI as a collaborative tool to enhance product quality and team efficiency.
Requirements
- 8+ years of product management experience, including consumer apps, with a proven track record of successfully shipping and scaling complex, ambiguous problems.
- Strong understanding of user experience and quality standards for consumers, with the judgment to advocate for them.
- Proficiency in using data to identify problems, quantify opportunities, and make decisions, while recognizing data limitations.
- An experimentation mindset focused on testing hypotheses over debating them.
- Ability to drive work across teams without direct authority.
- Hands-on experience using AI in personal workflows and a defined perspective on its product application.
- Clear written and verbal communication skills, with the ability to build consensus across teams.
- Experience building B2C products.
- Background in fintech, or in another regulated, trust-heavy consumer space such as insurance or healthcare (Nice to have).
- Experience with marketplace products (Nice to have).
- B2B exposure, or familiarity partnering with B2B-facing teams (Nice to have).
- Genuine curiosity about personal finance and consumer financial decision-making.
- High empathy, focusing on the customer's situation.
- Aptitude for managing complexity and systems thinking.
- Awareness of current trends in consumer software and leading products.
- Comfort with ambiguity and a willingness to perform necessary foundational work.
Skills
- Product Management
- Consumer Apps
- Data Analysis
- Experimentation
- Cross-functional Collaboration
- AI Integration
- Communication
- B2C Product Development
- Fintech (Nice to have)
- Marketplace Products (Nice to have)
- B2B Collaboration (Nice to have)
- Systems Thinking
Location
- New York, NY
Work Type
- Onsite (3 days per week)
Experience Level
- Principal
- 8+ years
Salary/Compensations
- $200,000 - $250,000
Benefits
- 401(k) match
- Health insurance options
- Disability coverage
- Life insurance
- Unlimited paid time off
About the Company
- Gen is a global company focused on powering Digital Freedom through consumer brands like Norton, Avast, LifeLock, and MoneyLion. With a history in financial empowerment and cyber safety, Gen provides cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in over 150 countries. The company values a collective passion for protecting consumers and helping them manage their digital and financial lives. Gen seeks talented individuals who view AI as a collaborator to achieve faster, impactful results. Employees benefit from flexibility, tools, and support for career growth, including flexible working options, time off, competitive pay, benefits, and well-being programs. Gen operates with a scrappy, customer-driven approach, encouraging healthy debate, experimentation, and continuous learning. They seek diverse candidates and foster a supportive environment where differences are seen as a competitive advantage.
Equal Opportunity
- Gen is an equal opportunity employer, committed to fair and inclusive practices throughout the candidate and employee journey. Employment decisions are based on merit, experience, and business needs.