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About the Role
The Specialist, Digital Solutions leads the technical business analysis and solution requirements function for personalization use cases. This role translates journey and business requirements into detailed data, trigger, integration, QA, and delivery requirements needed to enable activation. Working across portfolios, the role confirms data availability, identifies technical gaps, coordinates with partner teams, and ensures use cases are fully enabled and launch-ready. This role ensures personalization work is technically grounded before it reaches activation, reducing delivery risk by ensuring data, triggers, integrations, and QA requirements are understood, validated, and ready.
Responsibilities
- Translate business and journey requirements into technical and operational requirements.
- Define data needs, trigger logic, eligibility rules, suppression requirements, integration needs, and QA expectations.
- Confirm data availability and identify gaps that may impact delivery.
- Partner with technical teams to resolve missing attributes, triggers, integrations, or data flow issues.
- Coordinate across data, technology, activation, measurement, and business teams to support use case readiness.
- Build workback plans for technical dependencies and validation steps.
- Track risks, blockers, and open decisions related to technical enablement.
- Ensure requirements are clear before use cases move into build.
- Establish QA plans for data flows, audience logic, triggers, integrations, and measurement setup.
- Support testing and launch readiness reviews.
- Troubleshoot issues during build, QA, launch, and early post-launch monitoring.
- Improve standards, documentation, and repeatable solution patterns.
Requirements
- 5+ years of experience in business analysis, marketing technology, solution enablement, data enablement, personalization, or technical delivery.
- Strong understanding of customer data, audience logic, campaign triggers, integrations, QA, and activation workflows.
- Experience translating business requirements into technical requirements.
- Strong analytical, documentation, and problem-solving skills.
- Ability to coordinate across technical and non-technical stakeholders.
Location
- Toronto, Ontario
Work Type
- Hybrid
Experience Level
- 5+ years
Education Level
- University or college degree in marketing, communications, business, or a related field of study
Salary/Compensations
- $73,725.00 CAD - $122,875.00 CAD
Benefits
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits
- Employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Holidays, vacation, personal, and sick days
About the Company
- Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.
Equal Opportunity
- Manulife is an Equal Opportunity Employer
- At Manulife/John Hancock, we embrace our diversity.
- We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.
- We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
- It is our priority to remove barriers to provide equal access to employment.
- A Human Resources representative will work with applicants who request a reasonable accommodation during the application process.
- All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.
- To request a reasonable accommodation in the application process, contact hr@manulife.com.