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About the Role
As an Associate Director, Engagement Strategy, you will lead the development and execution of impactful media campaigns that connect with audiences across channels and help make a difference in people's lives. You will serve as a strategic leader, client partner, and mentor to a talented team of planners.
Responsibilities
- Lead the development of cross-channel media strategies, leveraging deep understanding of how different channels work together to create a seamless and engaging brand experience.
- Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
- Cultivate strong relationships with key client contacts, establish yourself as a trusted strategic advisor, and ensure client needs are consistently understood and exceeded.
- Identify and implement innovative approaches, best practices, and emerging technologies to maximize campaign impact.
- Lead, inspire, and mentor a team of talented planners while fostering a collaborative and growth-oriented environment.
Requirements
- 7+ years of media planning experience, including at least 2 years in a supervisory or people-leadership role.
- Proven track record of developing and executing successful cross-channel media strategies.
- Demonstrated ability to develop, coach, and empower team members while fostering a collaborative and growth-oriented environment.
- Exceptional verbal and written communication skills, with the ability to build strong relationships, understand client needs, and present strategic recommendations effectively.
- Extensive understanding of pharmaceutical and patient markets.
- Deep knowledge of online and offline media channels, including traditional media, SEM, programmatic, paid social, SEO, and emerging platforms.
- A genuine interest in healthcare marketing and a desire to create meaningful work that positively impacts patients and healthcare audiences.
Skills
- Omnichannel media strategies
- Client relationship management
- Team leadership and mentorship
- Media planning
- Strategic planning
- Cross-channel media strategy
- Healthcare marketing
- SEM
- Programmatic
- Paid social
- SEO
Experience Level
- Associate Director
- 7+ years of media planning experience
- 2+ years in a supervisory or people-leadership role
Salary/Compensations
- $70,000 to $140,000
Benefits
- Ongoing professional development opportunities
- Culture that values continuous learning
- Supportive environment that values collaboration, inclusion, and work-life balance
About the Company
- CMI Media Group is delivering healthcare marketing at the speed of life.
- Success is built on innovation, collaboration, and a relentless commitment to excellence.
- Fosters an inclusive and diverse environment where every voice matters.
- Using the power of media to help improve healthcare outcomes for patients around the world.
Equal Opportunity
- CMI Media Group is an equal opportunity employer.
- Celebrate diversity and are committed to creating an inclusive environment for all employees.