Associate Director, Engagement Strategy at CMI Media Group | Cherry Hill Mall, NJ, US | Rezi

Associate Director, Engagement Strategy at CMI Media Group

Associate Director, Engagement Strategy

CMI Media Group · Cherry Hill Mall, NJ, US

Today

Associate Director, Engagement Strategy

CMI Media Group · Cherry Hill Mall, NJ, US

20 hours ago
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About the Role

As an Associate Director, Engagement Strategy, you will lead the development and execution of impactful media campaigns that connect with audiences across channels and help make a difference in people's lives. You will serve as a strategic leader, client partner, and mentor to a talented team of planners.

Responsibilities

  • Lead the development of cross-channel media strategies, leveraging deep understanding of how different channels work together to create a seamless and engaging brand experience.
  • Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
  • Cultivate strong relationships with key client contacts, establish yourself as a trusted strategic advisor, and ensure client needs are consistently understood and exceeded.
  • Identify and implement innovative approaches, best practices, and emerging technologies to maximize campaign impact.
  • Lead, inspire, and mentor a team of talented planners while fostering a collaborative and growth-oriented environment.

Requirements

  • 7+ years of media planning experience, including at least 2 years in a supervisory or people-leadership role.
  • Proven track record of developing and executing successful cross-channel media strategies.
  • Demonstrated ability to develop, coach, and empower team members while fostering a collaborative and growth-oriented environment.
  • Exceptional verbal and written communication skills, with the ability to build strong relationships, understand client needs, and present strategic recommendations effectively.
  • Extensive understanding of pharmaceutical and patient markets.
  • Deep knowledge of online and offline media channels, including traditional media, SEM, programmatic, paid social, SEO, and emerging platforms.
  • A genuine interest in healthcare marketing and a desire to create meaningful work that positively impacts patients and healthcare audiences.

Skills

  • Omnichannel media strategies
  • Client relationship management
  • Team leadership and mentorship
  • Media planning
  • Strategic planning
  • Cross-channel media strategy
  • Healthcare marketing
  • SEM
  • Programmatic
  • Paid social
  • SEO

Experience Level

  • Associate Director
  • 7+ years of media planning experience
  • 2+ years in a supervisory or people-leadership role

Salary/Compensations

  • $70,000 to $140,000

Benefits

  • Ongoing professional development opportunities
  • Culture that values continuous learning
  • Supportive environment that values collaboration, inclusion, and work-life balance

About the Company

  • CMI Media Group is delivering healthcare marketing at the speed of life.
  • Success is built on innovation, collaboration, and a relentless commitment to excellence.
  • Fosters an inclusive and diverse environment where every voice matters.
  • Using the power of media to help improve healthcare outcomes for patients around the world.

Equal Opportunity

  • CMI Media Group is an equal opportunity employer.
  • Celebrate diversity and are committed to creating an inclusive environment for all employees.