Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this AVP, Specialty & Wellness Marketing, Focus Markets role.

Rezi rewrites your resume against Synchrony's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the AVP, Specialty & Wellness Marketing, Focus Markets posting at Synchrony — free, in seconds.

About the Role

Synchrony is seeking a dynamic, flexible, and entrepreneurial-minded marketer to accelerate growth across our Specialty & Wellness focus markets. This new role will own client- and market-level marketing strategy and activation for a portfolio that includes contractual partnerships and independent providers. The AVP will serve as the industry expert for key Wellness markets, translating market trends, customer needs, and buyer journeys into innovative, data-driven plans that expand partnerships and drive acquisition, activation, usage, retention, and meaningful business results. This role will partner closely with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to deploy B2B and B2B2C programs that drive provider/location engagement, consumer applications, purchase volume, usage/retention, and sales from key markets.

Responsibilities

Manage marketing for Focus Markets by building plans that drive business growth goals across multiple products and industries.
Manage marketing relationships with independent providers, clients, and partners.
Translate relevant Specialty & Wellness consumer and provider market trends and buyer journeys into data-driven client/partner and industry marketing plans.
Build multi-touch, multi-channel campaigns using paid media, social, influencers, email, direct mail, training, and sales enablement.
Partner regularly with GMs and Sales to translate business strategy into marketing priorities and key strategies.
Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders, and partners.
Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams.
Lead end-to-end execution of multi-channel B2B and B2B2C campaigns across markets to drive provider/location onboarding and engagement, consumer applications, approvals, and purchase volume growth, and offers, pricing, and promotions to improve usage and retention.
Build and optimize market acquisition and lifecycle marketing including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams.
Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits).
Optimize content for GEO and LLMs.
Identify and manage KOL and influencer campaigns in partnership with cross-functional teams.
Manage CareCredit brand presence in-market in partnership with Brand and ensure consistent execution across client and partner touchpoints.
Manage industry event execution across assigned markets.
Serve as the marketing owner and primary point-of-contact for assigned clients/partners; align marketing priorities to partner objectives and Specialty & Wellness growth goals.
Build industry relationships and execute partnership marketing plans designed to achieve key business goals.
Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders.
Support partner operating rhythms including campaign plans, program updates, and QBR content.
Execute targeted account-based/segment-based marketing for priority partner segments and locations.
Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable).
Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI).
Use market research and customer insights to inform plans, optimize performance, and improve return on investment.
Manage budget and expense tracking for assigned marketing programs.
Leverage AI and MarTech capabilities to improve execution efficiency, measurement, and operating rhythm.
Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.
Perform other duties and/or special projects as assigned.
Manage cross-functional projects and drive collaboration across multiple levels of management.
Serve as a Specialty & Wellness industry subject-matter expert when partnering with cross-functional marketing teams on omni-channel campaigns.

Requirements

Bachelor’s degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience.
Minimum 4+ years of experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
Willingness to travel up to 30%.
Ability and flexibility to travel for business as required.
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Skills

B2B marketing
B2B2C marketing
Multi-channel marketing campaigns
Email/CRM
Digital marketing
Social media marketing
Direct mail marketing
In-location marketing
Client-facing communication
Presentation skills
Salesforce CRM
Salesforce Marketing Cloud
Paid media concepts
Landing page optimization
Tagging and measurement
Project management
Prioritization skills
Communication skills
Collaboration skills
Influencing skills
Analytics interpretation
AI capabilities
MarTech capabilities

Location

Near one of our Hubs
In one of our offices

Work Type

Work from home
Hybrid

Experience Level

AVP
4+ years of experience developing and executing multi-channel marketing campaigns
8+ years of relevant marketing experience (if no Bachelor's degree)

Education Level

Bachelor’s degree
High school diploma or equivalent

Salary/Compensations

90,000.00 - 155,000.00 USD Annual
Eligible for an annual bonus based on individual and company performance.

Benefits

Option to work from home near one of our Hubs or come into one of our offices.
Required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.
Inclusive culture where your individual skills, experience, and voice are not only heard – but valued.
Belong, connect, and turn ideals into action.
Employee Resource Groups (ERGs).

About the Company

Synchrony is seeking a dynamic, flexible, and entrepreneurial-minded marketer to accelerate growth across our Specialty & Wellness focus markets.
We’re proud to offer you flexibility.
At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued.
Together, we’re building a future where we can all belong, connect, and turn ideals into action.
More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
We’re proud to have an award-winning culture for all.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.