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About the Role

This role sits within the Channel Strategy & Planning function, owning the channel strategy for email and push across a program portfolio. You will translate commercial objectives into channel plans, monitor performance, and provide strategic insights.

Responsibilities

Engage with business stakeholders to understand program objectives, KPIs and guest engagement goals, then translate those inputs into actionable channel strategies across email and push.
Lead the strategic planning of ad hoc, triggered and always-on campaigns within your program portfolio, defining target audiences, messaging hierarchy, campaign timing, frequency guidelines and channel-specific considerations.
Develop audience criteria and segmentation strategies aligned to campaign objectives and CRM best practices, including recency, frequency and propensity-based targeting.
Architect comprehensive campaign strategy blueprints, defining data triggers, dynamic content logic, personalization parameters and audience definitions, to enable a seamless handoff to the Delivery and Enablement team.
Own end-to-end content briefing process, ensuring cross-functional partners understand the strategic intent behind every program brief.
Prepare detailed campaign briefs and fully verified content packages for handover to the Delivery and Enablement team, ensuring all assets, copy, links, audience criteria and supporting documentation are complete and clearly organized.
Provide final strategic QA prior to deployment, verifying that offer structures, audience segmentation and campaign mechanics accurately reflect the business objectives.
Analyze campaign and channel performance across channel KPIs (CTR, unsubscribe rates), flight revenue metrics (booking conversion, guest web revenue, repeat flight booking) and loyalty KPIs (member active, partner active, cobrand acquisition and active, customer lifetime value).
Report campaign results and contribute channel-level insights to post-mortems and broader business reviews.
Synthesize learnings from campaign performance to continuously improve future channel and campaign planning.
Serve as a trusted channel planning resource for marketing and business stakeholders, communicating recommended strategies clearly, confidently and with supporting rationale.

Requirements

4–6 years of experience in lifecycle marketing, CRM strategy or digital customer engagement, ideally within travel, hospitality, retail or a subscription-based environment.
Demonstrated experience developing and executing multi-channel CRM strategies, with a focus on email and mobile push.
Strong analytical skills with the ability to interpret campaign performance data, identify opportunities and translate insights into clear strategic recommendations.
Solid understanding of CRM best practices: audience segmentation, campaign architecture, dynamic personalization, frequency management and deliverability fundamentals.
Familiarity with enterprise marketing automation platforms (e.g., Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze or similar), hands-on build experience not required, but strategic fluency is expected.
Experience working across cross-functional teams including creative/studio, digital and marketing operations.
Strong communicator with the ability to translate complex channel strategies into clear, persuasive stakeholder presentations and recommendations.
Strong project management skills with the ability to manage multiple programs and competing priorities simultaneously.
Proficiency in Microsoft Office, particularly PowerPoint and Excel.

Skills

Email marketing
Push notification strategy
CRM strategy
Lifecycle marketing
Digital customer engagement
Audience segmentation
Campaign architecture
Dynamic personalization
Frequency management
Deliverability fundamentals
Analytics
Reporting
Microsoft PowerPoint
Microsoft Excel

Location

In-person collaboration

Work Type

Onsite (up to five days a week, subject to change)

Experience Level

4-6 years

Benefits

Competitive total rewards package
Fun and friendly culture
Travel privileges for you and your family
Savings and Benefit programs

About the Company

WestJet strives to enrich the lives of everyone in its world.
Proud to be one of Canada’s most admired and respected corporate cultures.
Continuously aims for the highest standards of service and success.
Took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations.
Pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent.
Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to a global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.
The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group.
Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Equal Opportunity

WestJet embraces what makes each of us unique, and what makes us uniquely WestJet.
We welcome diverse skills, experiences and backgrounds.
WestJet is committed to inclusiveness, equity and accessibility throughout the selection process.
If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.com.