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About the Role
The Associate Media Director (AMD) leads media strategy for major Lexus Dealer Association (LDA) markets, guiding the team and ensuring innovative media solutions. This role requires deep experience across various media channels to shape forward-looking plans and manage staff and client relationships. Travel is required for client and agency meetings.
Responsibilities
- Lead the preparation and maintenance of market and area media plans and projects, identifying ways to make processes more insightful, efficient, and creative.
- Responsible for assigned market LDA financials including flowcharts, billing discrepancies, and vendor negotiations.
- Supervise and support the planning team in developing sound, strategic media recommendations.
- Collaborate with bullpen to support and/or approve their work on your assigned markets.
- Goal entries and buy authorizations.
- Flow charts and budgets.
- Budget and Billing Reconciliations.
- Financial Discrepancies.
- Maintain digital buys and compile / analyze metrics reports.
- Review and approve spot buys for accuracy based on provided guidelines.
- Developing Heavy Up/Cut recommendations.
- Ensure accuracy and timely updates of the Master Planning Sheets.
- Communicate regularly with the Media Director regarding project issues and deadlines.
- Delegate tasks and follow up with team members and agency counterparts to ensure timely and high-quality project completion.
- Develop POVs (Points of View) on a variety of media opportunities and provide strategic guidance to junior team members.
- Build and maintain strong relationships within the media community.
- Create and potentially deliver client presentations for dealer meetings using PowerPoint or other presentation tools.
- Inspire and encourage CORE behavior across the team.
- Travel as needed to support client and agency meetings and initiatives.
- Attend market meetings, providing media thought leadership and expertise.
- Delegate tasks and follow up with junior team members and agency partners to ensure timely project completion (in absence of local Supervisor).
- Manage and oversee regional LDA media team, ensuring alignment with strategic goals and operational excellence (in absence of local Media Director).
- Attend regional board meetings, market/area meetings, and calls as needed to represent media priorities and provide strategic input.
- Lead the preparation and maintenance of market and area media plans and projects, driving improvements in insight, efficiency, and creativity.
- Communicate regularly with two-area media lead regarding project issues and deadlines.
Requirements
- A Bachelor’s degree.
- 6.5+ years of agency or other media related experience.
- 1.5 - 2 years working as a Supervisor with cross discipline experience (broadcast, digital, print, OOH).
- Experience presenting in person to clients and internal stakeholders.
- Confidence in media knowledge.
- Clear communication skills (both written and verbal) and ability to confidently interact with field staff and clients.
- Confident leadership skills – experience managing and mentoring junior team members; must provide proper direction on projects - setting appropriate timelines, prioritizing projects to ensure efficiency of workflow, and reviewing the work for accuracy.
- Good time management skills – ability to prioritize projects and meet tight deadlines when needed.
- Strong attention to detail and high level of accuracy on both internal and client-facing work.
Skills
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- MediaOcean (OX)
- Mediatools/Guideline
- Prisma
- CMR
- IMS
- MRI/Simmons
Location
- North America
Work Type
- Full-time
- Hybrid
Experience Level
- Associate Director
- Supervisor
Education Level
- Bachelor's degree
Salary/Compensations
- USD $97,375.00 - USD $155,961.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world.
- We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.
- We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise.
- Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moėt Hennessy, Citi., and Cathay Pacific Airlines.
- We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company’s Best Workplaces for Innovators and Ad Age’s Best Places to Work.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.