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About the Role
Duolingo is seeking a social-native creative to join their Brand Marketing Studio. This role will transform trends, memes, and cultural moments into breakthrough ideas across various platforms including social, experiential, OOH, partnerships, and events. The ideal candidate is part content creator, part copywriter, part art director, and fluent in internet culture, capable of both rapid content creation and developing larger-scale concepts.
Responsibilities
- Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups and more
- Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and true to Duolingo
- Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks
- Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role
- Create original social-native content yourself when the strongest idea is still a great post, video or meme
- Help steward and evolve Duolingo’s distinctive voice, visual language, characters and sense of humor across TikTok, Instagram, YouTube, X and emerging platforms
- Work closely with social, brand marketing, design, production, PR, partnerships and legal to determine what we can make and how quickly we can make it
- Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck
- Raise the creative standard of our daily social work while spotting opportunities with business impact and award-winning potential
Requirements
- A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft
- Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend
- A clear point of view on what great social creative looks like now and where it’s going next
- Strong copywriting skills and a sharp eye for art direction, design and visual storytelling
- Expertise in short-form video, including concepting, directing and getting the work made
- Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, OOH, products or partnerships
- Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution
- The ability to operate at both the strategic and hands-on level
- Strong taste, low ego, and the ability to make the work better through collaboration
- Experience working across both in-house and agency or studio environments
- A genuine obsession with Duolingo’s mission, product and characters
Skills
- Social-native thinking
- Concept development
- Creative craft
- Internet culture fluency
- Copywriting
- Art direction
- Design
- Visual storytelling
- Short-form video (concepting, directing, production)
- Experiential activations
- Earned-media stunts
- OOH
- Product development
- Partnerships
- Creative feedback
- Strategic thinking
- Hands-on execution
- Collaboration
Location
- Pittsburgh, PA
- New York, NY
Work Type
- Full-time
Experience Level
- 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience
Salary/Compensations
- $142,800—$193,200 USD
Benefits
- Equity compensation
- Holistic well-being benefits
About the Company
- Duolingo's mission is to develop the best education in the world and make it universally available.
- At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems.
- You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
- Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Equal Opportunity
- Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.