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About the Role

The Director of CAIT (Creators, Affiliates, Influencers, & Talent) oversees the EMEA CAIT team, reporting to the VP of CAIT EMEA and SVP, CAIT @ VaynerX. This leadership role sets the standard from brainstorm to final assets, ensuring output is cast for relevance, directed for quality, and optimized for views, in collaboration with the Creative department. The role involves overseeing strategy and operations for sourcing diverse makers and talent, bridging the CAIT team with cross-functional teams, and integrating the CAIT network into AIM and PAC workflows for Production Excellence. A key responsibility is leading specific key accounts to drive efficiencies and proactive problem-solving for productions that connect cultural signals and relevance across various agency functions.

Responsibilities

Partner with Client Partnerships, Strategy, and Creative leadership to architect CAIT-led campaigns.
Translate high-level brand concepts into casting strategies, ensuring CAIT profiles and partners solve briefs and create ideas.
Train the team to proactively pitch CAIT-led concepts in sync with Creative to drive business results.
Define and enforce the standard for Excellence in delivered assets.
Establish frameworks and training for Modern Production to guide creator talent toward performance metrics and optimization.
Manage and develop the CAIT team, training them to think like Casting Directors & Producers.
Oversee end-to-end operations of CAIT pillars, including contract negotiations, payment processing, and project timelines.
Monitor the financial health of CAIT projects for EMEA and optimize workflows for efficiency and margin.
Serve as the escalation point for CAIT negotiations or usage rights issues.
Act as VaynerMedia’s internal authority on CAIT, assisting internal teams with CAIT scope and providing insights on creator trends.
Represent VaynerMedia at industry panels, events, and new business pitches.
Turn trends from the creator economy into actionable business opportunities for clients.

Requirements

7-10 years of experience in social media, creative advertising, or talent management.
Creative/Operator Hybrid: Possess taste level to improve creative work and operational skills to manage budget and timeline.
The Seller Mindset: Comfortable articulating the business value of creators and defending creative decisions to clients.
Practitioner Empathy: Understand the friction points of content creation and build workflows that remove barriers.
Servant Leadership: Foster an environment that promotes health, development, and inclusivity.
Emotional Intelligence: Identify and manage stress, fear, and anxiety within the team.
Actively partner with recruiting to support Vayner’s talent practices.
Clouds and Dirt: Balance high-level strategy with execution.
Social-First Lens: Ensure all output meets Vayner's standard of excellence.
Ownership: Take responsibility for actions and impact, navigating challenges without placing blame.
Kind Candor: Deliver clear, direct, fair, and empathetic feedback.
Persuasion & Clarity: Lead complex conversations and presentations effectively.
Navigating Difficulty: Prioritize and navigate difficult conversations effectively.
Yes, And: Practice a mindset where all voices are valuable and view challenges as opportunities.
Change Management: Guide teams through change and collaborate with senior levels.
Risk Taking: Identify opportunities for junior team members to take risks and challenge themselves.
Candidates must be authorised to work in the United Kingdom.

Skills

Social media
Creative advertising
Talent management
Casting strategies
Creator partnerships
Campaign strategy
Creative collaboration
Production excellence
Workflow optimization
Contract negotiation
Financial monitoring
Risk management
Trend analysis
Industry representation
Client presentations
Feedback delivery
Change management

Location

EMEA
UK
DE

Work Type

Full-time

Experience Level

Director

Benefits

Unlimited Holiday + 1 Day Birthday Leave
YuLife (online discount platform)
Enhanced Parental Leave
Unlimited Coaching sessions (private and team class sessions)
Cycle to work scheme
Employee Assistance Program (Financial, Mental and Physical Wellbeing)
Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free
Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
2 weeks Work From Anywhere
Life Assurance
Income Protection
Group Personal Pension

About the Company

VaynerMedia is a global integrated creative and media agency, built for today's consumers.
Operates as the Modern Agency of Record, understanding the attention landscape to empower brands.
Founded in 2009 by Gary Vaynerchuk, it is an independently owned agency with 15 offices worldwide.
Part of the VaynerX family of companies.
Culture is key, with Empathy as a building block.
VaynerMedia EMEA combines diverse backgrounds to create innovative, creative, and strategic solutions.
Focuses on propelling major brands at the intersection of attention and culture.
Operates like a 'lab' focused on solving business problems rather than just creating advertising.
Possesses an entrepreneurship DNA, willing to break rules and test hypotheses.
Believes brands can be built on digital platforms, flipping the traditional advertising model.
The environment and pace are described as more like a start-up.
Excited about collaborating with talented and enthusiastic crew and working with big brands.

Equal Opportunity

VaynerMedia is an Equal Opportunity Employer.
Provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class.