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About the Role

As a Growth Marketing Manager, you will become the performance and measurement layer across our Marketing organization, turning our digital channels into measurable pipeline and revenue drivers. This position takes full ownership of paid search, paid social, CTV, retargeting, and other performance channels, bringing that expertise fully in-house. You will connect campaign activity to CRM, leads, opportunities, and revenue, continuously test and optimize the customer journey, and partner with Content, Brand, and Digital to establish KPIs for major marketing initiatives. This role also provides execution guidance and mentorship to our Digital Marketing Specialist through a dotted-line relationship and could have direct reports.

Responsibilities

Own paid search, paid social, CTV, retargeting, and other performance channels, bringing strategy, execution, and optimization fully in-house.
Own CarolinaHandling.com and the broader digital experience, including site performance, landing pages, and conversion paths, to support customer acquisition and revenue growth.
Develop and manage paid media budgets, targeting, and campaign execution to drive measurable customer acquisition and revenue growth.
Develop and run testing strategies across audiences, messaging, offers, channels, and landing pages.
Partner with the Digital Marketing Specialist to maximize paid campaign effectiveness through optimized digital experiences and conversion paths.
Turn digital channels into measurable pipeline and revenue drivers.
Identify opportunities to improve conversion throughout the customer journey, from first touch to closed opportunity.
Connect campaign activity to CRM, leads, opportunities, and revenue in partnership with Sales.
Identify new opportunities for customer acquisition and revenue growth.
Improve marketing attribution and funnel reporting across paid and organic channels.
Partner with Content, Brand, and Digital to establish KPIs and measurement strategies for content, campaigns, digital experiences, and broader marketing investments.
Evaluate marketing investments based on measurable business impact, and translate performance data into actionable recommendations and executive-level insights.
Define the outcome each marketing activity is trying to influence and measure whether the work is accomplishing it.
Provide execution guidance, mentorship, and professional development to the Digital Marketing Specialist through a dotted-line relationship.
Partner across Content, Brand, Creative, and Digital to ensure performance marketing efforts are integrated with broader brand and content strategy.
Manage the transition of agency-managed capabilities in-house and oversee any remaining vendor or technology relationships.
Champion a culture of experimentation, continuous learning, and data-driven decision-making across the marketing organization.

Requirements

5-7 years’ experience in performance or digital marketing, including hands-on management of paid search, paid social, and other paid channels, with a track record of driving measurable growth.
Experience owning or managing a company website, including content management systems, landing page development, and user experience optimization, preferred.
Proven experience managing paid media platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, CTV/programmatic, and retargeting platforms).
Strong understanding of marketing attribution, funnel analytics, and conversion rate optimization.
Proficient in HubSpot (preferred) or comparable CRM/marketing automation platforms, Google Analytics, and other performance marketing and reporting tools.
Experience partnering with Sales to connect marketing activity to pipeline and revenue.
Experience managing or mentoring team members and/or agency and vendor partners preferred.
Strong analytical and testing mindset, with the ability to translate performance data into actionable recommendations.
Team-oriented, customer-centered drive with a passion to learn in a fast-paced, goal/deadline-driven atmosphere.
Competent in communicating and building relationships throughout the organization, with strong verbal and written communication skills.
Proficient in Microsoft Office products including Word, Excel, PowerPoint and Outlook.
Performance-minded marketer who thinks in terms of pipeline and revenue.
Hands-on and comfortable running paid campaigns directly.
Fluent in data: quick to spot what a dashboard is really saying and to turn it into a clear recommendation for the business.
A natural tester, always running the next experiment on audiences, messaging, or landing pages.
A generous mentor who takes real ownership of developing the Digital Marketing Specialist.
A strong cross-functional partner who can align Sales, Content, Brand, and Creative around shared KPIs.
Comfortable owning ambiguity — this role is being built in real time as capabilities move in-house, and the ideal candidate will help shape the playbook.
All potential hires are subject to pre-employment checks which include but are not limited to background checks, drug screenings, and motor vehicle record checks.

Skills

Paid search
Paid social
CTV
Retargeting
Performance marketing
Digital marketing
Website management
Content management systems
Landing page development
User experience optimization
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
CTV/programmatic platforms
Marketing attribution
Funnel analytics
Conversion rate optimization
HubSpot
CRM
Marketing automation platforms
Google Analytics
Performance marketing tools
Reporting tools
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Location

Onsite

Work Type

Full-time
Hybrid

Experience Level

5-7 years

Education Level

Bachelor's degree in marketing, business, communications or similar

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
Prescription Drug Plan
Company-paid Disability Insurance
Company-paid Life Insurance
Company-paid AD&D Insurance
401(k) plan with company match
Profit sharing
Flexible Spending Accounts
Health Savings Account
Dependent Care Account
Critical Illness Insurance
Legal Services
Identity Theft Protection
Pet Insurance
Paid Time Off
Employee Assistance Program
Tuition Reimbursement
Milestone & Anniversary Gifts
Philanthropy/ Corporate Contributions
Associate Giving Fund
Discount Programs
Technology and Home Office Setup (laptop, dual monitors, docking station, wireless keyboard and mouse)
Flexible Work Arrangements
Professional Development Opportunities (training programs, tuition reimbursement)
Career Growth and Advancement (internal mobility, mentorship programs, leadership development)
Company-sponsored social events and team-building activities
Employee recognition program

About the Company

At Carolina Handling, taking care of Associates is our utmost priority.
We are dedicated to building a diverse, inclusive and authentic workplace.

Equal Opportunity

Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Carolina Handling we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!