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About the Role
Zip is seeking a Head of EMEA Marketing to build and lead the go-to-market marketing strategy for the region. This strategic, hands-on leadership role involves setting the regional marketing vision, adapting global strategies to local markets, and building a field engine to support sales.
Responsibilities
- Own the EMEA marketing strategy and build a regional marketing plan aligned with business goals.
- Localize global content, assets, and programs for EMEA markets, considering language, maturity, and culture.
- Lead field and event programs, including hosted events, sponsorships, webinars, and community events.
- Drive pipeline generation in partnership with EMEA sales leadership through various marketing initiatives.
- Collaborate with Product Marketing, Corporate Marketing, and Growth Marketing for integrated campaigns.
- Develop shared GTM calendars, campaign overviews, and enablement materials for sales visibility.
- Measure and optimize program impact on pipeline generation, deal progression, and revenue.
- Manage the regional marketing budget to maximize pipeline and revenue impact.
Requirements
- 10+ years of field, event, or regional marketing experience, including senior or leadership roles, preferably in B2B SaaS or enterprise environments.
- Proven ability to set regional marketing strategy.
- Experience localizing marketing programs, content, or campaigns for multiple EMEA markets.
- Demonstrated ability to plan and execute flagship conferences, executive dinners, and trade shows.
- Results-driven mindset with a track record of linking field and event programs to pipeline and revenue.
- Comfort managing a regional budget and optimizing ROI.
- Excellent cross-functional collaboration skills, aligning sales, marketing, and customer success.
- Exceptional project management skills with the ability to manage multiple markets and priorities.
- Willingness to travel across EMEA for events as needed (up to 40%).
Skills
- Go-to-market strategy
- Field marketing
- Regional marketing
- Event management
- Pipeline generation
- Budget management
- Cross-functional collaboration
- Project management
- Localization
Location
- EMEA
Work Type
- Full-time
Experience Level
- Senior
- Leadership
Benefits
- Start-up equity
- Health, vision & dental coverage
- Commuter benefit
- Team building events & happy hours
- Flexible PTO
- Apple equipment
- Home office budget
About the Company
- Zip is the AI platform for enterprise procurement, enabling companies to secure resources for faster innovation.
- The platform orchestrates procurement across teams, tools, and suppliers using AI agents.
- Trusted by enterprises like T-Mobile, OpenAI, and AMD, Zip has helped save over $8 billion and process over $500 billion in spend.
- The team comprises product leaders from Apple, Airbnb, and Meta, and procurement leaders from major corporations.
- Zip has raised $371 million, reaching a $2.2 billion valuation, and has received recognition from Forbes, Fast Company, Inc., and LinkedIn.
Equal Opportunity
- Zip is committed to building a diverse and inclusive workspace where everyone feels they belong.
- Encourages applications from candidates even if their experience doesn't exactly match the job description.