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About the Role
The Manager, Customer Engagement Marketing is responsible for overseeing the Marketo marketing automation platform and supporting the B2B marketing team in executing global B2B customer engagement and recognition programs. This role requires a detail-oriented individual with strong marketing, technical, and communication skills to manage personalized customer relationship marketing at scale.
Responsibilities
- Collaborate with B2B marketing and sales leads to build and manage email, webinar, and event programs in Marketo.
- Build and manage engagement programs in Marketo to nurture B2B customer relationships.
- Manage recognition program fulfillment to grow loyalty from best customers.
- Develop and maintain efficient, scalable marketing operations using the Marketo platform.
- Partner with B2B marketing and sales leads to support campaign execution, including build, QA, deployment, and performance measurement for global and regional B2B marketing programs.
- Collaborate with agency partners to ensure programs reach the right audience, meet brand standards, are optimized for engagement, and are deployed on time.
- Manage the global marketing automation function, overseeing the day-to-day administration of the Marketo instance.
- Provide expert support and training to internal Marketo users and agencies.
- Manage user access and onboarding for Marketo.
- Build and deliver training for global, regional, and agency teams on Marketo.
- Serve as second-line support to Marketo users and escalate to vendor support when needed.
- Establish, document, and enforce platform governance, standards, and processes for Marketo.
- Monitor and test Marketo platform performance, always-on campaigns, and data capacity.
- Support the implementation and management of integrated applications and their platform operations, including Salesforce, ON24 webinar platform, and video platform.
- Create and maintain global B2B marketing operations to support marketing effectiveness and compliance.
- Support B2B marketing team with ad hoc projects.
- Support B2B marketing team in planning and executing personalized nurturing and engagement programs.
- Manage top customer recognition initiatives, including Top Advisor program fulfillment.
- Manage B2B inboxes and coordinate communication between properties and clients.
- Serve as marketing/Marketo Subject Matter Expert on the Marketo-Salesforce sync and marketing-related Salesforce objects.
- Partner with Sales Operations team on Salesforce releases, upgrades, and testing.
- Implement new fields, workflows, etc., to optimize B2B audience data.
- Manage Marketo Sales Insight app configuration, implementation, and training.
Requirements
- University / College Degree – 4 years.
- Minimum 5 years of sales or marketing experience.
- Expertise in Marketo marketing automation (Salesforce integration, lead management, campaign management, template development, programming, administration, Marketo Sales Insight) is preferred but not required. Will train the right candidate.
- Experience with Salesforce is preferred but not required. Will train the right candidate.
Skills
- Marketing automation
- Marketo
- Salesforce integration
- Lead management
- Campaign management
- Template development
- Programming
- Administration
- Marketo Sales Insight
- Salesforce
- B2B marketing
- Customer engagement
- Marketing operations
- Communication skills (written and verbal)
- Technical skills
- Digital marketing
- Customer segmentation
- Marketing metrics
- Operational skills
- Analytical skills
Location
- Toronto, Ontario
Work Type
- Hybrid
Experience Level
- Minimum 5 years of sales or marketing experience
Education Level
- University / College Degree – 4 years
Salary/Compensations
- $90,000 – $105,000 CAD
Benefits
- Additional rewards as part of the total compensation package
About the Company
- Four Seasons is a global, luxury hotel management company managing over 130 hotels and resorts and 50 private residences in 47 countries.
- The company is committed to supporting cancer research and advancing diversity, inclusion, equality, and belonging.
- Four Seasons is powered by its people and fosters a culture of continuous improvement and mutual respect.
Equal Opportunity
- Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.