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About the Role
Derris is seeking a Senior Account Executive, Integrated Communications to lead strategic planning for clients, focusing on influencer initiatives and emerging platform activation. The role involves leading account teams, mentoring junior staff, and contributing to company culture.
Responsibilities
- Provide client counsel on influencer strategy based on goals and a strong business case.
- Lead client relationships and day-to-day contact.
- Develop and execute influencer paid and organic campaigns, including brief development, casting, outreach, negotiation, contracts, content feedback, approvals, measurement, and optimization.
- Establish, cultivate, and maintain strong media and influencer relationships.
- Ensure influencer marketing activities comply with legal and regulatory requirements.
- Implement and enforce company policies regarding influencer marketing activities.
- Track, analyze, and report on key metrics for influencer programs (e.g., traffic, conversion rates, ROI).
- Use data insights to optimize influencer campaigns.
- Set the tone for client meetings and drive internal and external projects.
- Collaborate with cross-functional partners (compliance, legal, creative, product marketing, data, copywriting).
- Draft client materials, including messaging, briefs, and strategy documents.
- Manage priorities and issues effectively with team leaders.
- Pitch media across broadcast, print, and online, focusing on feature and high-priority placements.
- Maintain attention to deadlines and ensure timely project execution.
- Stay updated on industry trends, best practices, and the competitive landscape.
- Attend industry events and networking opportunities.
Requirements
- 3-5 years of Public Relations experience, agency experience preferred.
- Demonstrated ability to think through communication strategies and deliver tangible results.
- Understanding of the current social/digital and activation landscape, including advocacy strategies across platforms.
- Demonstrated knowledge of emerging trends and talent.
- Proven record of securing coverage through media relations, influencer engagement, and targeted outreach.
- Expertise in both organic and paid advocacy strategies.
- Ability to be detail-oriented, manage multiple clients, and meet deadlines while keeping the bigger picture in mind.
- Strong written and verbal communication skills.
- Experience with daily management of junior-level staff members.
- Capable of working independently and in a dynamic, team-oriented atmosphere.
- Comfortable working across industries.
Skills
- Influencer strategy
- Client relationship management
- Influencer campaign execution (paid and organic)
- Media relations
- Influencer relations
- Legal and regulatory compliance (influencer marketing)
- Data analysis and reporting (influencer programs)
- Cross-functional collaboration
- Content development
- Media pitching
- Project management
- Trend analysis
- Networking
Location
- New York, NY
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $75,000-$80,000
About the Company
- Derris is part of Orchestra, a strategic communications and marketing company designed for today's complex world.
- Orchestra integrates people, platforms, and stories to help clients build lasting influence.
- The company offers programs ranging from strategic business counsel to tactical execution.
- Orchestra comprises over 700 professionals with diverse industry experience.
- Orchestra is made up of leading firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Small Girls PR.
- Orchestra also launched Brightmode (talent acquisition) and Versus Media Group (political media).
- Orchestra is the first communications company built for today’s media landscape.
- Since 2022, Orchestra has acquired nine firms.
Equal Opportunity
- People of all backgrounds and abilities are strongly encouraged to apply.
- Orchestra is committed to building and maintaining a diverse staff.
- Orchestra recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
- Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
- To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies.
- By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.