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About the Role
This senior growth product leadership role at a Series B/C fintech company focuses on business banking for small and independent businesses. You will own and scale the full growth funnel, from acquisition through retention, operating in a regulated environment where rigorous experimentation and unit economics discipline are essential. The role sits at the intersection of product, engineering, growth marketing, and data.
Responsibilities
- Develop and execute a growth product strategy aligned with company objectives and unit economics.
- Own the full growth funnel across acquisition, activation, conversion, monetization, and retention.
- Translate company goals into a prioritized growth roadmap that connects experimentation to long-term strategy.
- Design, run, and scale a rigorous A/B testing and experimentation program across landing pages, messaging, onboarding, pricing, and personalization.
- Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments into scalable features.
- Improve onboarding and site conversion by clarifying value propositions and reducing friction.
- Strengthen top-of-funnel performance via SEO, AEO/LLM-driven discovery, organic channels, affiliates, and educational content.
- Drive retention and product depth to increase engagement and repeat value.
- Use AI to accelerate experimentation, discovery, analysis, and personalization in partnership with Data, Risk, Compliance, and Legal.
- Build and maintain analytics, instrumentation, and tooling to measure and attribute funnel performance end-to-end.
- Lead, mentor, and grow a high-performing growth team and establish scalable systems for experimentation and operations.
Requirements
- 10+ years of progressive experience in growth, product, or growth marketing, with at least 3 to 5 years in a senior growth or product leadership role.
- Background in fintech, financial services, or subscription/consumer businesses strongly preferred.
- Demonstrable track record of building and scaling growth and experimentation functions with measurable improvements in conversion, retention, and unit economics.
- Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis.
- Strong understanding of full-funnel growth fundamentals and their connection to LTV, CAC, and payback periods.
- Experience applying AI to experimentation, content, analysis, and AEO/LLM-driven discovery with sound judgment about risk and value.
- Proven ability to set targets, track KPIs, translate insights into operating plans, and hand off validated wins to product.
- Ability to partner with and influence engineering and product teams while communicating effectively with both technical and non-technical stakeholders.
- Familiarity with modern discovery channels such as SEO, organic, and affiliate is a plus.
- Bachelor's degree required; advanced degree a plus.
Skills
- A/B testing
- Experimentation tooling
- Personalization
- Cohort-based analysis
- Full-funnel growth
- AI
- SEO
- Organic channels
- Affiliate marketing
- LLM-driven discovery
Location
- Miami, FL, United States
Work Type
- On-site
Experience Level
- Senior
- 10+ years experience
- 3-5 years leadership experience
Education Level
- Bachelor's degree required
- Advanced degree a plus
Salary/Compensations
- $160,000 to $180,000 USD annually
About the Company
- Series B/C fintech company focused on business banking for small and independent businesses.