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About the Role
As a Product Marketing Manager for Google Classroom, you will drive the global product marketing strategy, positioning, and cross-functional go-to-market execution for Google's flagship learning platform. You will define the product narrative, advocate for educators and school leaders, and execute go-to-market strategies that accelerate customer consideration, retention, and support business goals.
Responsibilities
- Lead the creation of global positioning, value propositions, and core messaging frameworks, crafting visionary product keynotes that connect roadmaps to industry trends to position Google Classroom as an innovative platform within the Google ecosystem.
- Own end-to-end GTM strategies for new features including AI capabilities, managing activations across channels, Edu marketing, keynotes, sales enablement, and product demos.
- Partner closely with Product Management and UX to incorporate educator, student, and admin insights into early-stage product definitions and roadmap prioritization.
- Collaborate with PR, Communications, and Legal teams to establish transparent, trust-centered messaging around sensitive topics, including student data privacy, pedagogical efficacy, and administrative AI controls.
- Direct external creative agencies and production partners while driving Google Classroom's messaging, storytelling, and presence across major education milestones and tentpole moments.
Requirements
- Bachelor's degree or equivalent practical experience
- 6 years of experience in a product marketing role or marketing communications role.
- Experience in EdTech or education-focused SaaS platforms.
- Experience managing cross-functional or cross-team projects.
- Experience creating B2B marketing content or messaging for IT decision-makers.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Experience developing go-to-market (GTM) strategies for generative AI features, with the ability to synthesize industry trends, market intelligence, and research into marketing strategies.
- Excellent communication skills, with experience translating complex technical functionality into simple, trust-building value propositions for decision-makers and end-users.
- Familiarity navigating education decision-maker and institutional procurement dynamics.
- Ability to manage a fast-paced environment, drive initiatives forward with minimal supervision, and adapt quickly to changing business needs.
Skills
- Product Marketing
- Marketing Communications
- EdTech
- SaaS
- Cross-functional project management
- B2B marketing content creation
- Messaging for IT decision-makers
- AI productivity tools
- Go-to-market (GTM) strategy development
- Generative AI
- Market intelligence analysis
- Research synthesis
- Communication skills
- Technical translation
- Value proposition development
- Education procurement dynamics
- Fast-paced environment management
- Supervision
- Adaptability
Experience Level
- 6 years of experience
Education Level
- Bachelor's degree or equivalent practical experience
Salary/Compensations
- $141000 - $205000 (USD)
Benefits
- 15% bonus target
- Equity
- Benefits
About the Company
- Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.