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About the Role
As a Growth Marketing Manager, you will serve as the voice of the customer while leading some of Maverik's highest-impact growth marketing programs. This role combines customer-focused marketing, innovation, emerging technology, and cross-functional collaboration to drive customer engagement, increase store visits, grow basket size, and generate measurable business results. You'll partner closely with teams across the organization to identify growth opportunities, launch new initiatives, and help shape the future of Maverik's marketing strategy. This role plays a key part in Maverik's long-term growth strategy by identifying, launching, and scaling marketing programs that drive customer acquisition, engagement, and revenue growth.
Responsibilities
- Own and scale Maverik’s highest-impact marketing growth programs, including digital couponing, age-gated campaigns, retail media network, and online ordering, focusing on driving measurable increases in store trips, basket size, and overall sales.
- Lead strategy, testing, and optimization of promotional and channel programs across Maverik’s retail ecosystem to influence real-time customer purchase behavior.
- Build and scale new growth capabilities for marketing in Maverik stores by identifying industry trends and emerging tools, launching pilots, and operationalizing successful programs across the store network.
- Drive cross-functional execution across Category, Operations, Digital, and Creative teams to bring age gated and RMN campaigns and new initiatives to market, ensuring alignment on offers, messaging, and in-store execution.
- Establish a disciplined test-and-learn model across all growth initiatives through collaboration with teams to understand customer segmentation, measure sales impact, customer response, and in-store conversion.
- Work cross-functionally through campaign planning and execution, while supporting Creative, Digital and PR relationships.
- Understand core customer and positioning within each campaign to ensure best go-to-market strategy.
- Ensure brand consistency by aligning messaging with brand equity, voice, and storytelling priorities.
- Serve as a brand champion by effectively communicating brand plans and priorities to internal and external stakeholders.
Requirements
- Bachelor’s Degree in related field preferred.
- 5+ yrs. Experience in Marketing and Consumer Marketing.
- Experience in the convenience store or food service industry a plus.
- Team Member Leadership Skills
- Communicates clearly and respectfully with peers and leaders, adjusting messaging based on audience and listening actively.
- Takes initiative to meet individual goals and deadlines, staying focused on priorities and following through to completion.
- Demonstrates self-awareness and responds thoughtfully in interactions, approaching others with empathy and contributing to a respectful, supportive team environment.
- Identifies issues and solves routine problems using logical thinking and available resources, knowing when to escalate and seeking input when needed.
- Delivers high-quality work and responds promptly to customer needs, building trust through reliability, attention to detail, and a positive attitude.
Skills
- Customer-focused marketing
- Innovation
- Emerging technology
- Cross-functional collaboration
- Digital couponing
- Age-gated campaigns
- Retail media network
- Online ordering
- Promotional strategy
- Channel program optimization
- Retail media expansion
- AI-driven marketing
- Promotional technologies
- Campaign planning
- Creative development
- Digital marketing
- Public relations
- Brand messaging
- Brand equity
- Brand voice
- Storytelling
Location
- Salt Lake City, UT headquarters
- Hybrid Office
Work Type
- On-site
- Hybrid
- Occasional travel
Experience Level
- 5+ years experience in Marketing and Consumer Marketing
Education Level
- Bachelor’s Degree in related field preferred
Salary/Compensations
- $70,000-$80,000/year DOE and Bonus Opportunities
Benefits
- Full Health, Dental, and Vision Package with company contribution to cost
- In-Store and Fuel Discounts
- Retirement plan with company match (401K)
- Eligible for the annual incentive bonus program
- Profit Sharing
About the Company
- At Maverik, we don't just offer jobs, we offer adventures.