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About the Role

Picton Mahoney Asset Management is seeking a detail-oriented and digitally savvy Associate Digital Marketing Manager to join their high-performing Marketing team on an 18-month contract to cover a maternity leave. This full-time role focuses on supporting the day-to-day management of digital platforms, including website updates, landing page creation, content quality assurance, and digital search performance. The successful candidate will ensure the company's digital presence is polished, functional, and aligned with brand and business goals, while also owning web data reporting and analytics.

Responsibilities

Maintain and update website content, including uploading documents and managing digital assets.
Implement formatting changes and small updates to ensure accuracy, accessibility, and consistency with brand standards.
Build and modify landing pages for campaigns, events, and other initiatives.
Conduct regular quality assurance (QA) checks to confirm site functionality, responsiveness, and overall performance.
Own digital search performance across both organic (SEO) and paid channels, including metadata updates, on-page enhancements, and paid search campaign support.
Partner with the AI team to help build out the emerging AI / Answer Engine Optimization (AEO) strategy.
Own web data reporting and analytics, using tools such as Google Analytics to monitor performance, user behavior, and engagement trends.
Partner with the Director, Digital & Design to translate analytics insights into recommendations and updates for the website.
Provide regular digital reporting to stakeholders, highlighting key trends, wins, and opportunities for optimization.
Work cross-functionally with design, content, and marketing automation teams to support digital campaign execution.
Coordinate timelines and deliverables using project management tools like Asana.
Contribute to marketing initiatives with a focus on efficiency, execution, and attention to detail.

Requirements

Post-secondary education in Marketing, Communications, Digital Media, or a related field.
2–4 years of experience in digital marketing, website management, or a related area.
Strong attention to detail and a methodical approach to organization and execution.
Familiarity with basic front-end web tasks such as formatting and content editing within a content management system.
Working knowledge of HTML and CMS platforms (experience with Contentful is an asset).
Solid understanding of SEO best practices, with hands-on experience in organic and paid search; familiarity with platforms like Google Ads is an asset.
Experience with web analytics tools like Google Analytics, including reporting and translating data into actionable insights.
Exposure to marketing automation platforms such as HubSpot is considered an asset.
Experience using project management platforms such as Asana.
A collaborative mindset, with a proactive and adaptable approach to working across teams.

Skills

Digital Marketing
Website Management
Content Management System (CMS)
HTML
SEO
Google Ads
Google Analytics
Marketing Automation
HubSpot
Asana
AI / Answer Engine Optimization (AEO)

Location

Canada

Work Type

Full-time
Contract

Experience Level

Associate

Education Level

Post-secondary education in Marketing, Communications, Digital Media, or a related field

Salary/Compensations

$70,000 to $80,000

Benefits

Corporate fitness reimbursement and discounts
VersaFi memberships
Picton investment counseling and portfolio management services
Volunteer and charitable donation matching
Maternity and parental leave top-up
Recognition awards
Semi-annual performance bonuses
Generous annual vacation entitlement (minimum of 15 days per year)
Training and development reimbursement
Extensive health and dental benefits
Healthcare spending account

About the Company

Picton Mahoney Asset Management (PICTON Investments) is a privately run, 100% employee-owned, independent investment firm founded by David Picton.
They have spent 20 years challenging conventional wisdom and redefining the investing landscape.
They manage over $20 billion for institutional and retail clients.
Their mission is to bring greater certainty to investors.
Their success is built on four guiding principles: Treat investors’ money like our own; Redefine the way investors invest; Be human—always approachable; Succeed together, one investment at a time.
They are transforming their brand and reshaping the way the world invests.
They foster a creative and dynamic workplace where collaboration and support are core values.
They offer competitive total rewards, performance-based bonuses, and a clear path for career growth.

Equal Opportunity

PICTON Investments is committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race, colour, creed, religion, sex, disability, gender identity, gender expression, family status, age, language or national origin.
If you require an accommodation at any point in time throughout the application and hiring process, please contact Human Resources at (416) 955-4108 or at accessibility@pictoninvestments.com.