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About the Role

Contributes to the Canadian Banking Analytics, Personalization & Innovation team by shaping and delivering enterprise decisioning and orchestration capabilities that support client engagement, business growth, and platform modernization. Leads the product direction for next-best-action, multi-layer decisioning, and orchestration capabilities to enable relevant, timely, and connected client experiences across marketing, digital, and assisted channels. Accountable for leading modernization and transformation workstreams, translating business priorities into a clear capability roadmap, delivery outcomes, adoption plans, and target operating model to scale one-to-one client engagement across the enterprise.

Responsibilities

Define the strategy and roadmap for decisioning, orchestration, and next-best-action (NBA) capabilities aligned to enterprise personalization goals, client engagement objectives, and modernization priorities.
Own prioritization and product outcomes, balancing long-term platform evolution against ongoing business demand and informing investment decisions.
Define product requirements, capability standards, and reusable decisioning services that scale across channels and business lines.
Maintain the product backlog and translate business objectives into clear product requirements, epics, features, and user stories in partnership with Business, Channels, Marketing, Digital, Analytics, and Technology teams.
Anticipate market and vendor direction to inform platform strategy, roadmap decisions, and future capability investments.
Lead an agile, cross-functional delivery model across Engineering, Architecture, Data, Analytics, and vendor partners.
Define delivery artifacts, including epics, features, user stories, acceptance criteria, decision configuration requirements, arbitration rules, integration specifications, and channel enablement activities.
Manage release planning, dependencies, risks, and delivery trade-offs to execute against committed roadmap milestones.
Balance delivery of modernization milestones with ongoing business demand, ensuring committed business outcomes and platform stability are maintained throughout the transformation.
Ensure quality and production stability through testing, validation of decision outcomes, issue resolution, and operational oversight.
Lead the modernization of decisioning and orchestration capabilities, including migration from the current-state platform to the target-state architecture.
Transform how decisioning capabilities are integrated and activated across digital, contact centre, branch, and outbound channels, including required channel integrations, APIs, and supporting data enablement.
Evolve the client data foundation, decision inputs, eligibility logic, propensity models, and supporting data architecture required to support the future-state platform.
Modernize campaign, treatment, and always-on engagement design, including governance, measurement, and decisioning processes.
Partner with Enablement, Marketing, Analytics, Technology, and Channel stakeholders to define and implement the target operating model, including governance, ownership, and delivery processes, and change management required to scale enterprise adoption.
Lead migration planning, execution, cutover activities, and transition from current-state to target-state capabilities.
Define outcome metrics and success measures tied to client engagement, experience quality, operational efficiency, capability adoption, and revenue impact.
Track platform adoption, business outcomes, and benefit realization, demonstrating value delivered against approved investment objectives.
Use performance insights and business results to prioritize future investment, refine roadmap priorities, and retire low-value capabilities.
Support business case development and funding recommendations for ongoing modernization and capability expansion.
Build alignment across execution, business owners, executives, and technology leaders on priorities, delivery sequencing, investment decisions, and implementation trade-offs.
Partner with Marketing, Analytics, Technology, Risk, Compliance, Privacy, and Channel stakeholders to enable adoption of decisioning and orchestration capabilities across the enterprise.
Communicate progress, risks, dependencies, outcomes, and recommendations to senior leadership and governance forums.
Build strong working relationships with business, technology, and vendor partners to drive execution and modernization outcomes.

Requirements

8+ years of experience in product management, personalization, MarTech, decisioning, digital delivery, or client engagement roles.
3+ years of hands-on experience with enterprise decisioning, next-best-action, orchestration, or personalization platforms such as Pega Customer Decision Hub, Adobe Journey Optimizer, Salesforce Marketing Cloud Personalization, or similar technologies.
Strong understanding of customer data foundations, decisioning logic, eligibility frameworks, propensity models, real-time decisioning, and omnichannel activation.
Proven experience delivering large-scale platform modernization initiatives, including technology migration, architecture evolution, vendor implementation, and enterprise integration.
Demonstrated success driving organizational adoption of new capabilities through stakeholder alignment, operating model evolution, governance design, and business process changes.
Experience defining product roadmaps, business cases, investment strategies, and measurable business outcomes.
Demonstrated ability to lead cross-functional teams across Business, Marketing, Analytics, Technology, and vendor partners.
Strong stakeholder management and communication skills, with the ability to influence senior leaders and translate between business and technical audiences.
Experience in financial services or another regulated industry is an asset.

Skills

Product Management
Personalization
MarTech
Decisioning
Digital Delivery
Client Engagement
Enterprise Decisioning Platforms
Next-Best-Action Platforms
Orchestration Platforms
Personalization Platforms
Pega Customer Decision Hub
Adobe Journey Optimizer
Salesforce Marketing Cloud Personalization
Customer Data Foundations
Decisioning Logic
Eligibility Frameworks
Propensity Models
Real-Time Decisioning
Omnichannel Activation
Platform Modernization
Technology Migration
Architecture Evolution
Vendor Implementation
Enterprise Integration
Organizational Adoption
Stakeholder Alignment
Operating Model Evolution
Governance Design
Business Process Changes
Product Roadmaps
Business Cases
Investment Strategies
Measurable Business Outcomes
Cross-functional Team Leadership
Stakeholder Management
Communication Skills
Influencing Senior Leaders
Business and Technical Translation
Financial Services Industry Experience
Regulated Industry Experience

Location

Canada
Ontario
Toronto

Work Type

Full-time

Experience Level

Senior
8+ years
3+ years

Benefits

Competitive Rewards program
Bonus
Flexible vacation
Personal days
Sick days
Benefits start on day one
Upskilling through online courses
Cross-functional development opportunities
Tuition assistance
Diversity, Equity, Inclusion & Allyship initiatives
Employee Resource Groups (ERGs)
Accessibility and Workplace Accommodations
Community Engagement programs

About the Company

Scotiabank is a leading bank in the Americas.
Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone.

Equal Opportunity

We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank.
We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone.
Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.