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About the Role

Product Marketing at hx is a strategic function responsible for shaping the company's positioning and messaging, guiding product launches, and building go-to-market processes. This role requires deep understanding of technical users, particularly actuaries, to develop effective messaging, positioning, and content. The position involves managing senior stakeholders and solving problems proactively within a supportive and fast-paced team environment.

Responsibilities

Drive deeper engagement and adoption of Calculation Engines among existing users by analyzing usage data and creating targeted messaging and enablement.
Own end-to-end go-to-market execution for the Portfolio Intelligence release, including positioning, launch materials, enablement, and user communications.
Accelerate early adoption of Portfolio Intelligence by creating onboarding support and launch assets that help target users achieve value quickly.
Act as the developer community's champion by writing technical content and directly answering architecture and integration questions.
Build hx's position in actuarial AI by developing differentiated positioning and competitive understanding for various communication channels.
Establish strong feedback loops between users, Product, Revenue, and the AI team to inform messaging, prioritization, and product direction.

Requirements

Led product marketing in a B2B SaaS environment, balancing adoption of existing products with launch readiness for new ones.
Increased product engagement or adoption by using user insight to sharpen messaging or enablement, with measurable improvements.
Owned a product launch end-to-end, including internal readiness and enablement.
Transformed complex technical capabilities into credible, differentiated messaging for skeptical, technical audiences.
Worked hands-on alongside a Solutions Engineer or equivalent technical partner, comfortable with technical details and earning trust across teams.
Used AI with judgment regarding technical claims to improve systems like enablement, competitive intelligence, or win/loss analysis.
Comfortable operating in ambiguity where products, priorities, and messaging are still evolving.
Focus on detail-oriented, outcomes-driven work of deepening adoption, engagement, and user understanding.
Ability to prioritize and make trade-offs without perfect information, using judgment to move work forward.
Commitment and conviction to growing with the company.

Skills

Product Marketing
B2B SaaS
Go-to-market strategy
Messaging and positioning
Content creation
Stakeholder management
Technical writing
AI application
Competitive analysis
User insight analysis
Launch execution
Developer community engagement

Location

Remote

Work Type

Full-time

Experience Level

Lead
Senior

Benefits

£5,000 training and conference budget
25 days of holiday plus 8 bank holidays (33 days total)
Company pension scheme via Penfold
Mental health support and therapy via Spectrum.life
Individual wellbeing allowance via Juno
Private healthcare insurance through AXA
Income protection and Life Insurance
Cycle to Work Scheme
Top-spec equipment (laptop, screens, adjustable desks, etc.)
Regular remote and in-person hackathons, lunch and learns, socials, and game nights
Team breakfasts and lunches, snacks, drinks fridge, and a fun office at The Ministry
Exceptional opportunities for personal development and growth

About the Company

hyperexponential (hx) is building an AI-powered platform for critical decisions in a £7 trillion industry, focusing on insurance.
The platform integrates data, AI, and human expertise to help insurers make faster, smarter decisions.
hx is backed by a16z, Highland Europe, and Battery Ventures, and is trusted by nearly 50 of the world's largest insurers.
The company is scaling globally, with a multi-product platform covering pricing and underwriting.
AI is central to hx's offerings, including a domain-specific AI peer programmer for insurance and agentic workflows.
hx values impact based on challenges taken on and discipline, fostering a collaborative environment with peers who encourage growth.
Marketing at hx operates at the intersection of demand generation, systems thinking, and niche markets, focusing on strategic B2B marketing for specific accounts.
The Product Marketing Manager role is crucial for establishing hx as the preferred choice for actuaries.
The team experiments constantly, uses AI to focus on strategy, and maintains a high bar for quality and pace.

Equal Opportunity

hx is committed to creating an environment where everyone can thrive, grow, and make an impact, recognizing that progress depends on diverse perspectives.
The company is dedicated to shaping a workplace that is not only diverse but genuinely inclusive.
Diversity is key to solving complex challenges, and hx welcomes people from all backgrounds and experiences to strengthen its ability to question assumptions and push boundaries.
Individuals energized by complexity and motivated to grow are encouraged to apply.