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About the Role
This role is pivotal in shaping brand storytelling, driving customer engagement, and making data-driven decisions to align business and creative objectives. It involves cross-collaboration with multiple stakeholders to bring plans together in a timely manner for seasonal campaigns, product launches, and customer trends.
Responsibilities
- Own the end-to-end planning, creation, and delivery of content across all customer-facing channels.
- Develop leading content by working between the studio and brand team.
- Manage e-commerce photography budgets, submission, and approval of all photography invoices.
- Oversee relationships and workflows with the studio and creative agencies.
- Oversee content strategy for regional roll-out, including homepage, CRM, and site-wide updates.
- Collaborate with teams on content learnings and CVR improvement requirements.
- Track and report insights through GA and/or other analytical platforms.
- Ensure all channels are up-to-date with the latest campaign and marketing imagery.
- Continually monitor competitor activity and relevant creative sources for inspiration.
- Manage workflow and career development of the Content Assistant and Digital Copywriter.
- Develop and execute site 360 content and copy plans.
- Lead website content optimization.
- Balance data with brand image.
- Manage SFCC content deployment.
- Present strategies to stakeholders.
- Provide team management, mentoring, and task prioritization.
- Own photography budgets and vendor relations.
Requirements
- Highly organized with attention to detail across both creative and commercial needs.
- Comfortable working in Excel as well as digital native tools like Asana, Figma, and Google Analytics.
- Proven content production experience within an E-commerce environment or luxury brand.
- Outstanding creative eye with the ability to demonstrate clear understanding of brand identity.
- Ability to analyze and draw meaningful conclusions.
- Working knowledge of HTML, CMS systems, CSS, and email design.
- Strong project management and analytical skills are preferable.
- Excellent written and verbal communication skills.
- Exceptional organizational skills.
- Innovative problem solver and creatively-driven.
- Good people management skills with the ability to multitask and motivate.
- Line management experience of content producers and co-coordinators is essential.
- Strong, energetic character able to team lead and positively communicate strategic ideas and adapt to changing requirements effectively.
Skills
- Asana
- Figma
- Google Analytics
- HTML
- CMS systems
- CSS
- Email design
- Project management
- Analytical skills
- Organizational skills
- People management
- Line management
Salary/Compensations
- 40,000.00 - 45,000.00 GBP
Benefits
- Generous annual leave
- Product allowance
- Cross-brand discount
- Exclusive employee sales
- Private healthcare
- Pension and life insurance
- Employee assistance programme
About the Company
- Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes.
- CEO Hannah Colman and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands.
- Jimmy Choo has a global store network encompassing more than 200 stores and is present in the most prestigious department and specialty stores worldwide.
- Jimmy Choo is part of the Capri Holdings Limited luxury fashion group.
Equal Opportunity
- At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
- The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
- At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.
- In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.