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About the Role

Pyle USA seeks a qualified Amazon PPC Specialist to analyze, optimize, and remediate the Company’s advertising account. This role involves examining campaign and search term data, identifying inefficiencies, and implementing corrective actions to ensure the performance and integrity of a large advertising account.

Responsibilities

Retrieve, review, and analyze search term reports, targeting reports, placement data, and campaign performance metrics across a multi-thousand-ASIN catalog.
Identify and eliminate inefficient advertising expenditure, including irrelevant search terms, duplicative targeting, cannibalization, and excessive bids.
Diagnose the root causes of campaign and ASIN underperformance and direct corrective action.
Develop and maintain negative keyword architecture at scale across the advertising account.
Restructure legacy campaigns that no longer conform to current best practices.
Monitor TACOS and ACOS performance against established targets and present recommended corrective measures.
Identify and escalate catalog-level issues affecting advertising performance.
Prepare and deliver weekly performance reporting encompassing expenditure, sales, TACOS, and remedial actions undertaken.

Requirements

A minimum of two (2) years of direct, hands-on Amazon PPC experience managing substantial advertising expenditure, in either an agency or brand-side capacity.
Advanced proficiency in Microsoft Excel and/or Google Sheets, including pivot tables, lookup functions, and the manipulation of data exports comprising tens of thousands of rows.
Demonstrated experience with bulk operations files and/or advertising management platforms (e.g., Perpetua, Pacvue, Quartile, or comparable systems).
Working proficiency in both Amazon Seller Central and Vendor Central.
Demonstrated analytical and diagnostic aptitude, with a documented record of independently identifying and resolving account irregularities.
Strong attention to detail, capacity for self-direction, and an execution-oriented approach to account management.
Experience administering large catalogs (1,000+ ASINs).
Experience with Amazon DSP.
Working knowledge of SQL or basic scripting for data analysis.

Skills

Amazon PPC
Microsoft Excel
Google Sheets
Pivot tables
Lookup functions
Data exports
Bulk operations files
Advertising management platforms
Amazon Seller Central
Amazon Vendor Central
Analytical aptitude
Diagnostic aptitude
Attention to detail
Self-direction
Execution-oriented approach
Amazon DSP
SQL
Basic scripting for data analysis

Location

Brooklyn, New York

Work Type

On-site

Experience Level

2+ years of direct, hands-on Amazon PPC experience

Benefits

Health benefits
Paid time off

About the Company

Pyle USA (Sound Around, Inc.) is among the largest consumer electronics brands operating on the Amazon marketplace, maintaining a catalog of several thousand ASINs spanning professional audio, home audio, musical instruments, fitness, and home goods.
The Company manages substantial advertising investment across Sponsored Products, Sponsored Brands, and Sponsored Display, and administers its operations through both Seller Central and Vendor Central.

Equal Opportunity

Pyle USA / Sound Around, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status, or any other characteristic protected by applicable federal, state, or local law.