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About the Role
As part of the social media team, you will drive and support media execution that powers Airbnb's diverse global ecosystem. You will report into the Paid Social Account Director and be integral to achieving client goals and optimizing Paid Social activity within integrated multi-channel campaigns.
Responsibilities
- Lead the planning, creation, and ongoing management of Paid Social campaigns.
- Perform health checks on accounts to ensure they are set up and running per WPP best practice.
- Proactively optimize accounts, monitor market changes, and identify development opportunities.
- Create and lead the execution of development and testing plans, including media owner betas.
- Prepare presentations and lead client calls and face-to-face meetings.
- Devise campaign strategy and translate it into campaign delivery with the AD.
- Delegate and manage workloads across the offshore activation team.
- Accurately manage budgets, including internal and global spend trackers.
Requirements
- First-class communication skills, both written and oral.
- Exceptional hands-on Paid Social experience and comprehensive knowledge of best practice across all major social platforms.
- Experience supporting, developing, and mentoring junior team members.
- Experience managing Brand and DR campaigns, optimizing accounts to achieve performance targets.
- Expertise in developing and implementing audience strategies to optimize Paid Social campaigns.
- Experience applying bid rules, buying methods, and automation to optimize and complement campaign management tasks.
- Ability to clearly articulate the rationale for proposed campaign tactics and present them internally and to clients.
- Confidence in new AI technologies and solutions.
- Ability to work under pressure and to tight timelines.
- Must have the right to work in the UK.
Skills
- Meta
- X
- Snapchat
- Tiktok
- Smartly
- Sprinklr
- AI technologies
Location
- UK
Work Type
- Hybrid
Experience Level
- Manager
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using their pioneering agentic marketing platform, WPP Open.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.