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About the Role
The Studio Manager leads all aspects of studio performance, including member acquisition and retention, sales execution, team development, and operational excellence. This role oversees daily operations, drives revenue growth and profitability, and ensures a best-in-class member experience. The Studio Manager is accountable for recruiting, hiring, onboarding, coaching, and supervising team members, fostering a culture of accountability, engagement, and continuous development. They establish clear performance expectations, monitor key business metrics, and provide ongoing coaching to achieve sales goals, operational standards, and company initiatives. In partnership with the Head Coach, the Studio Manager ensures alignment between sales, operations, and fitness execution for a high-performing studio environment. They utilize strong business acumen, problem-solving skills, and data-driven decision-making to identify opportunities, improve performance, and drive sustainable business results. Reporting directly to the Regional Sales and Operations Manager, this role is primarily responsible for overall studio success, team performance, and member satisfaction.
Responsibilities
- Lead, coach, and develop studio team members to consistently deliver brand standards across member experience, sales execution, operations, and overall studio performance.
- Foster a positive, inclusive, and accountability-driven culture that promotes teamwork, engagement, and continuous development.
- Hold Sales Associates accountable to established performance expectations through regular coaching, feedback, performance conversations, and development planning.
- Ensure appropriate studio staffing levels through proactive workforce planning, scheduling oversight, and talent deployment.
- Recruit, interview, hire, and onboard high-quality talent to support business needs and long-term organizational growth.
- Build leadership bench strength through succession planning and ongoing identification and development of internal talent.
- Support and reinforce company training initiatives to ensure consistent onboarding, operational execution, and ongoing team development.
- Partner with the Head Coach and Regional Sales and Operations Manager to develop and execute action plans that drive performance improvement, operational excellence, and business growth.
- Promote clear communication and alignment between fitness and sales teams to support a cohesive and high-performing studio environment.
- Understand and commit to exceptional customer service and the core values of the company.
- Oversee daily studio sales performance, operational execution, staffing utilization, and overall business needs to ensure efficient and effective studio operations.
- Drive studio profitability by increasing membership growth, maximizing class utilization and bookings, and expanding ancillary revenue opportunities while maintaining disciplined expense and labor management.
- Generate sales leads through community outreach, grassroots marketing, referral generation, partnerships, and other operational and marketing initiatives.
- Monitor, analyze, and communicate key business metrics and studio performance results through accurate and timely daily, weekly, and monthly reporting.
- Lead and support studio teams in achieving and exceeding sales goals through effective execution of sales strategies, lead management, and local market initiatives.
- Ensure consistent execution of promotional campaigns, corporate initiatives, and community marketing efforts to drive brand awareness, member engagement, and studio performance.
- Identify business opportunities and implement action plans to improve revenue growth, operational efficiency, member retention, and overall studio performance.
- Maintain accountability for payroll, labor management, controllable expenses, and financial performance in alignment with company expectations and budget goals.
- Champion a high-quality, differentiated member experience that reflects brand standards and promotes member satisfaction, engagement, and retention.
- Ensure consistent delivery of exceptional customer service through effective leadership, coaching, and accountability of studio team members.
- Partner with studio teams to address and resolve member questions, concerns, and escalated issues promptly, professionally, and effectively.
- Conduct regular studio audits and observations to assess operational performance, service standards, cleanliness, and overall member experience while providing real-time coaching and feedback.
- Monitor member feedback, reviews, and satisfaction metrics to identify trends and implement corrective actions and continuous improvement initiatives.
- Reinforce a welcoming, inclusive, and community-focused environment that enhances member loyalty and supports studio growth.
- Ensure studio presentation, merchandising, and facility standards are consistently maintained in alignment with company and brand expectations.
- Collaborate with the Head Coach and studio team to support member engagement initiatives, retention strategies, and community-building efforts.
- Oversee daily studio operations to ensure consistent execution of company policies, operational procedures, and brand standards.
- Maintain inventory and tracking of studio equipment, supplies, shipments, janitorial materials, and retail merchandise.
- Monitor operational performance and partner with studio teams to identify gaps, implement solutions, and improve overall studio effectiveness and performance.
- Support resolution of operational issues related to employee relations, human resources matters, inventory management, supply chain coordination, and facility maintenance.
- Utilize meetings, reporting tools, and digital communication platforms to drive alignment, communicate priorities, and ensure operational consistency.
- Ensure the cleanliness, organization, upkeep, and functional efficiency of the studio facility and fitness equipment.
- Coordinate maintenance requests, vendor relationships, and facility repair needs to support a safe, clean, and fully operational studio environment.
- Ensure compliance with company policies, safety standards, operational procedures, and applicable employment and workplace regulations.
- Support execution of new studio initiatives, process improvements, and company programs designed to enhance operational efficiency and member experience.
- Directly supervise Sales Associates, including hiring, coaching, scheduling, performance management, and team development.
Requirements
- High school diploma or equivalent required.
- Demonstrated ability to lead teams, drive sales performance, manage operations, and deliver a strong member experience in a fast-paced environment.
- Minimum of 1 year of experience in retail, fitness, hospitality, or direct sales management environments with prior single-unit management experience required.
- Passion for health, fitness, and member engagement.
Skills
- Confidentiality
- Efficiency Orientation
- Flexibility
- Mature Confidence
- Relationship building
- Integrity
- Energy and Stamina
- Motivation and Engagement
- Emotional intelligence
- Effective leadership skills
- Ability to manage unexpected challenges with a calm and professional demeanor
- Ability to respond effectively to the most sensitive inquiries or complaints
- Strong cross-functional collaboration and communication skills
- Ability to work effectively and collaboratively in a team environment
- Ability to build relationships
- Exceptional service attitude
- Excellent people skills
- Ability to represent the organization effectively and professionally
- Sharp listening skills
- Critical thinker
- Results driven
- Exceptional problem-solving skills
- Research skills
- Maintains professionalism and a positive service attitude at all times
- Maintain appropriate professional boundaries
- Excellent verbal, written, and presentation skills
Work Type
- Full-time
Experience Level
- Minimum of 1 year of experience in retail, fitness, hospitality, or direct sales management environments with prior single-unit management experience required
Education Level
- High school diploma or equivalent required
- Bachelor’s degree in Business, Management, or a related field preferred
About the Company
- AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging.
- We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities.
- We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation.
- AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws.
Equal Opportunity
- AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws.
- We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate.
- This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.