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About the Role
The Manager Creator Strategy & Partnerships is a senior role responsible for owning creator strategy, quality, and thought leadership across a dedicated “creator pod.” This individual acts as the strategic and operational backbone of creator identification, ensuring that every talent recommendation is insight and data driven, culturally relevant, and aligned to client objectives. This role elevates creator strategy from a sourcing function to a high-impact, consultative discipline, bringing rigor, storytelling, and market intelligence into the campaign lifecycle.
Responsibilities
- Own the vision, standards, and quality control for all creator strategy outputs within assigned pod.
- Oversee and QA all creator lists, ensuring strategic alignment, cultural relevance, and executional excellence.
- Lead workload distribution and prioritization across pod to maximize efficiency and output quality.
- Maintain a high bar for precision and service excellence, ensuring all deliverables are client-ready.
- Serve as the primary point of contact (POC) for assigned talent agencies and key external partners.
- Translate client briefs into clear, insight-driven creator strategies.
- Guide talent selection through a full-funnel lens (awareness → conversion), incorporating platform data, agency input, and cultural trends.
- Provide strong rationale and storytelling behind every talent recommendation.
- Lead sourcing for celebrity, VIP, and high-profile talent within the pod.
- Ensure all creator recommendations reflect current cultural moments, emerging talent, and platform-native behavior.
- Elevate pre-sale creator strategy across RFPs and proactive pitches.
- Contribute to high-quality proxy lists and narrative development during pre-sale.
- Shape the “why this creator” story to improve client confidence and approval rates.
- Identify and package exclusive or differentiated talent opportunities to support new business efforts.
- Ensure all campaign talent strategies are executed with consistency, quality, and speed.
- Oversee that creator lists leverage platform insights, historical performance, and agency relationships.
- Track and analyze talent approvals (R1), feedback, and performance signals across the pod.
- Drive continuous improvement by applying learnings from past talent selects and client feedback into future strategy.
- Own and develop proactive creator opportunities within assigned agencies and brands.
- Surface emerging talent, cultural trends, and whitespace opportunities to Sales and clients.
- Position the team as a trusted authority on the creator economy, both internally and externally.
- Continuously bring forward-thinking ideas that push beyond reactive campaign work.
- Lead weekly pod meetings focused on strategy alignment, workflow and bandwidth, talent ideation and emerging creators, and problem-solving and execution planning.
- Ensure pod adoption of tools and platforms to drive scale, insights, and efficiency.
- Maintain accountability across the pod, including campaign casting updates, talent tracking, and reporting.
- Collaborate cross-functionally to optimize workflows and improve team performance.
Requirements
- Deep Creator Economy Expertise: Strong understanding of platforms, trends, talent landscape, and cultural signals.
- Strategic Leadership: Ability to translate briefs into clear, differentiated creator strategies.
- Exceptional Judgment: High standard for talent quality, brand alignment, and cultural relevance.
- Storytelling & Communication: Skilled at articulating the “why” behind talent decisions in a compelling way.
- Operational Excellence: Proven ability to manage multiple workstreams while maintaining quality and speed.
- Relationship Management: Strong experience working with talent agencies, creators, and internal stakeholders.
- Data & Insight Fluency: Ability to leverage platform data, historical performance, and market insights to inform decisions.
- Proactive Mindset: Identifies opportunities ahead of demand and drives innovation within the team.
Skills
- Creator Economy Expertise
- Strategic Leadership
- Exceptional Judgment
- Storytelling
- Communication
- Operational Excellence
- Relationship Management
- Data Fluency
- Insight Fluency
- Proactive Mindset
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- USD $81,225.00 - USD $111,100.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.
- Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
- Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.
- At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing.
- You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.